General Manager in Central London

General Manager – Luxury Fitness Club

Location: London

Salary: £60,000 – £65,000

I am working with a London based premium fitness business who are home to elite athletes, top-tier personal trainers, and an exclusive clientele. A high-end gym, offering unparalleled facilities, bespoke training programs, and a luxury fitness experience. If you are an experienced, visionary General Manager to oversee the flagship gym and elevate the brand to new heights.

The Role:

As General Manager, you will hold complete responsibility for the day-to-day operations and long-term success of the venue. This role requires a dynamic, entrepreneurial leader who thrives in a high-performance, luxury environment. You will be accountable for the overall management of the club, ensuring operational excellence, exceptional member satisfaction, and a profitable business model. developing policies to managing staff performance, ensuring a superior member experience, driving membership sales, and maintaining financial control. As a true ambassador of the BXR brand, you will cultivate a unique culture, set ambitious goals, and steer the team towards excellence.

Key Responsibilities:

• Drive team performance and effectiveness while maintaining a positive, high-energy work environment.
• Ensure exceptional member experiences that lead to high satisfaction and retention.
• Strategically develop the club\’s market presence, lead sales efforts, and manage business development initiatives.
• Manage the club\’s P&L, controlling expenses while driving profitability and operational efficiency.
• Recruit, train, and develop a world-class team. Foster personal growth opportunities and create a positive work culture.
• Oversee day-to-day operations, ensuring a safe, functional, and secure environment. Monitor performance and implement internal processes to improve efficiency.
• Forecast financial needs, prepare annual budgets, control expenditures, and manage cash flow to achieve set financial targets.
• Drive membership and personal training package sales, with a focus on exceeding sales targets and maintaining strong client relationships.
• Ensure compliance with all relevant HR, legal, and health & safety requirements, including daily checks and routine safety tests.
• Regularly assess team performance, set clear goals, provide coaching, and enforce productivity standards. Design and implement incentive schemes to motivate the sales team.

The Ideal Candidate:

• A track record of successful management in luxury, high-performance environments.
• Strong experience in overseeing large teams, managing P&L, and driving business growth.
• Ability to analyse data, identify trends, and develop actionable business strategies.
• A natural leader who communicates effectively with both the team and the membership, inspiring trust and loyalty.
• A deep commitment to quality service, member satisfaction, and operational excellence.
• A driven, innovative individual with a passion for growth and a proactive approach to new challenges.

If you\’re ready to make a lasting impact at one of London\’s most prestigious fitness destinations, contact for more information.