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- Tasks: Lead the marketing strategy for a new electric vehicle brand in the UK.
- Company: Join LEVC, a pioneer in sustainable mobility and innovative electric vehicles.
- Benefits: Enjoy hybrid working, competitive salary, and perks like life insurance and discounts.
- Why this job: Be part of a dynamic team driving innovation for a zero-carbon future.
- Qualifications: 5+ years in marketing leadership, with expertise in the UK automotive market.
- Other info: Opportunity to shape the future of sustainable transport while developing your skills.
The predicted salary is between 43200 - 72000 £ per year.
LEVC (London Electric Vehicle Company) has been a leader in sustainable mobility, renowned for our innovative electric TX taxi. Expanding on this legacy, we’ve launched LEVC Mtech, a sister company focused on revolutionising the UK passenger vehicle market. Backed by the Geely Group and driven by cutting-edge technology, LEVC Mtech is committed to delivering smart, energy-efficient vehicles that will accelerate the transition to a zero-carbon future.
At LEVC Mtech, we foster a high-performance, results-driven culture that thrives on speed, innovation, and adaptability. By joining us, you’ll:
- Work in a fast-paced environment where bold decisions and impactful contributions are valued.
- Have opportunities to grow quickly, develop new skills, and thrive in a dynamic industry.
- Be part of a team focused on driving innovation, delivering results, and shaping the future of sustainable mobility.
This is an exciting opportunity for a dynamic Marketing Director to lead and establish LEVC’s new passenger vehicle brand, MTEC, in the UK. Reporting to the MD, you will build a high-performing marketing team across public relations, communications, product marketing, and agency partnerships. You’ll be responsible for launching the brand, driving awareness, and implementing strategies to enhance customer loyalty and sales conversion rates. The goal? To accelerate mobility carbon neutrality, a sustainable future, and a better world.
Key Responsibilities
- Brand Establishment and Strategy
- Lead the establishment and growth of the MTEC brand in the UK market.
- Develop and execute a robust brand strategy, ensuring optimal market positioning for LEVC and MTEC.
- Drive brand awareness and reputation through strategic initiatives.
- Design and implement an annual marketing plan with clear goals.
- Oversee communication plans, product marketing strategies, and media activities.
- Event Management and Market Engagement
- Plan and execute key events, including the pivotal MTEC launch in 2025.
- Manage industry conferences and sponsorship opportunities.
- Ensure seamless production of marketing materials for all events.
- Market Analysis and Targeting
- Define target markets for various customer segments and product portfolios.
- Conduct in-depth market analysis to uncover growth opportunities.
- Customer Engagement and Loyalty
- Develop and implement strategies to enhance customer loyalty and retention.
- Build a comprehensive CRM system to enhance customer engagement.
- Digital Marketing and Content Management
- Drive digital sales conversion rates across the brand’s distributor network.
- Measure ROI of digital marketing initiatives to optimise performance.
- Plan and execute high-impact social media campaigns.
- Ensure all content maintains high editorial and promotional standards.
- Budget Management and ROI Optimisation
- Manage marketing activities within agreed budgets.
- Take full ownership of the regional marketing budget, ensuring maximum ROI.
- Leadership and Influence
- Lead and inspire a multi-functional marketing team.
- Deliver clear, compelling presentations to internal teams and senior leadership.
- Engage with industry influencers, prospects, and customers to enhance brand impact.
What We’re Looking For
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
- Over 5 years in a director-level marketing role.
- Expertise in the UK automotive market.
- Proven success in event management and advertising campaigns.
- Strong communication, negotiation, and leadership skills.
- Ability to thrive under pressure and drive results.
- Experience with digital marketing, CRM systems, and ROI analysis.
- Highly proficient with Microsoft Office Suite (Word, PowerPoint, Excel).
Personal Attributes
- Determined and resilient, with a results-driven mindset.
- Capable of leading teams and managing tasks under pressure.
- Exceptional public speaking and presentation skills.
- Adaptable, self-motivated, and proactive in driving innovation.
What we can offer you
- Competitive salary
- Car allowance (Dependent on role)
- 25 days’ annual leave plus bank holidays
- Hybrid working available between base location/home
- Life insurance, cycle to work scheme, and a salary sacrifice pension scheme
- Health and wellbeing support, including Medicash health care scheme, Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders
- Salary extras giving you discounts across various retailers (e.g supermarkets, eating out, and leisure activities)
- Modern offices with access to amenities
At LEVC, whatever your role, you truly have the opportunity to join a team that helps you perform at your best.
Marketing Director employer: London EV Company
Contact Detail:
London EV Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarise yourself with the UK automotive market, especially in sustainable mobility. Understanding current trends and competitors will help you speak confidently about how you can position LEVC Mtech effectively.
✨Tip Number 2
Network with industry professionals and influencers in the automotive sector. Attend relevant events or webinars to build connections that could be beneficial for your role as a Marketing Director.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that align with LEVC's mission of sustainability. Think about how you can leverage digital marketing and CRM systems to enhance customer engagement and loyalty.
✨Tip Number 4
Showcase your leadership skills by sharing examples of how you've successfully led teams in high-pressure environments. Highlight your ability to inspire and drive results, which is crucial for this role.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the automotive sector. Emphasise your leadership roles and any successful campaigns you've managed that align with LEVC Mtech's goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainable mobility and your vision for the MTEC brand. Discuss how your skills and experiences make you the ideal candidate to lead their marketing efforts.
Showcase Your Achievements: Include specific examples of past successes in your application. Use metrics to demonstrate how your strategies have driven brand awareness, customer loyalty, or sales conversions in previous roles.
Research the Company: Familiarise yourself with LEVC and its mission. Understanding their products, values, and market position will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at London EV Company
✨Research the Company and Industry
Before your interview, make sure to thoroughly research LEVC and its new MTEC brand. Understand their mission, values, and recent developments in the sustainable mobility sector. This knowledge will help you demonstrate your genuine interest and align your vision with theirs.
✨Prepare Your Marketing Strategy Insights
As a Marketing Director, you'll need to showcase your strategic thinking. Prepare insights on how you would establish and grow the MTEC brand in the UK market. Be ready to discuss specific marketing strategies, including digital marketing and customer engagement tactics that could enhance brand awareness and loyalty.
✨Showcase Leadership and Team Management Skills
Highlight your experience in leading high-performing teams. Be prepared to share examples of how you've inspired and managed teams in previous roles, especially in fast-paced environments. Discuss your approach to fostering collaboration and driving results within a multi-functional team.
✨Demonstrate Your Event Management Experience
Given the importance of event management in this role, be ready to discuss your past experiences in planning and executing successful events. Share specific examples of how you managed logistics, engaged audiences, and maximised brand exposure during key events or product launches.
