E-Commerce Marketing Manager, Reuters (Maternity Cover)

We envisage the successful candidate being based in London (UK). Please note this is a 1 year fixed term contract maternity cover role.

Reuters News Agency is looking for a talented E-Commerce Marketing Manager to oversee the marketing strategy and execution of campaigns for the Reuters Unified Marketplace, a pictures and video marketplace that enables online transactional sales. With a high volume of transactional sales, the Unified Marketplace revenue will be predominantly marketing-led and you will be responsible for organising, developing, and executing the site’s marketing plans. You will spearhead the strategies that drive traffic to the site to transact, and then encourage repeat purchases once customers are signed up. This role reports to the Senior Marketing Manager for News Agency Growth.

About the Role

• Develop and implement eCommerce marketing strategies to increase traffic to the shopfront and individual items traffic, and conversion to online sales.
• Utilise SEO strategies to improve website ranking and online visibility.
• Create and oversee PPC campaigns to acquire new customers.
• Work across sales, marketing and product teams to align objectives.
• Analyse customer behaviour using data and analytics tools to enhance digital marketing efforts.
• Design and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Identify product cross-promotion marketing opportunities to increase average order value.
• Monitor and report on key performance metrics to guide decision making.
• Stay updated on the latest eCommerce trends and technologies.
• Oversee social media advertising to drive e-commerce sales and ensure high user experience standards by working closely with the product and design teams.
• Create impactful digital advertising and content marketing assets.
• Run A/B tests to optimize user engagement and conversion rates.
• Manage and allocate the ecommerce marketing budget for maximum ROI.
• Write briefs and work closely with 3rd party agencies.
• Work with Agency customer support and sales on feedback to better understand customer needs.

Role objectives:

• Increase site traffic and engagement.
• Enhance online sales conversion rates.
• Improve SEO ranking and visibility.
• Drive ROI for PPC campaigns.
• Increase repeat purchase, customer lifetime value and average order value.
• Reduce cart abandonment.

About You

• Demonstrable experience of working in an e-commerce setting.
• Experience managing owned digital channels, and delivering onsite optimization and website development.
• Experience in a marketing, data or product role, ideally at a media or publishing company.
• The ability to identify relevant information required to make a decision and present that information in a concise, logical manner.
• Embody a “test and learn” mentality to drive results.
• Excellent communication skills with the ability to convey complex ideas and generate buy-in from key stakeholders.
• Experience managing multiple projects and stakeholders in a structured and logical way.

Please Note: Completed applications must be submitted by 23:59 (GMT) on Sunday 5th April 2025.

What’s in it For You?

• Industry-Leading Benefits: Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Flexibility & Work-Life Balance: Supportive workplace policies designed to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year, and hybrid model.
• Career Development and Growth: Culture of continuous learning and skill development.
• Culture: Globally recognized reputation for inclusion, innovation, and customer-focus.
• Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Social Impact: Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Do you want to be part of a team helping re-invent the way knowledge professionals work? Join us and help shape the industries that move society forward.

Accessibility: We seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.