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- Tasks: Lead creative shopper marketing strategies to boost brand awareness and sales.
- Company: Join TRIP, the fastest-growing wellness drinks brand focused on mental wellbeing.
- Benefits: Enjoy a vibrant office, generous holiday, health perks, and a supportive culture.
- Why this job: Be part of a mission-driven team making a positive impact on mental health.
- Qualifications: 3+ years in trade or shopper marketing, with experience in food and beverage.
- Other info: Dog-friendly office, regular team events, and opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
TRIP’s mission is to create calm in the everyday chaos, offering next-generation wellness products to power your lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Since launch, TRIP has become the world’s leading wellness drinks brand. It was named by Alantra as the fastest-growing FMCG business of the last 16 years, ranked the 4th fastest-growing company by The Sunday Times for two consecutive years, and is now the largest privately owned carbonates brand in the UK. Our multi-award-winning drinks and supplements are now available in over 35,000 stores globally, including all major UK Retailers, Erewhon, Soho House Global, Target, Carrefour, Monoprix, Albert Heijn and many more. Our vision is to become the global leader in calming drinks and supplements. Committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever.
We are looking for a commercially minded and creative Shopper Marketing Manager to join our fast-growing team at TRIP. You’ll be working across our retail channel, collaborating with the sales and marketing teams to devise, execute and review impactful shopper activations.
Responsibilities- Strategic: Develop shopper marketing plans that help to drive awareness and conversion for TRIP across our key products and retail partners (instore and online). Represent our shopper at all key meetings, using retailer segmentations and building out TRIP’s shopper profile, behaviours and needs.
- Executional: Manage artwork briefs and development in line with retailer guidelines. Book all campaigns direct with the retailer media agencies. Execute and review shopper marketing activations feeding insights back into the planning process.
- At least 3 years in a trade or shopper marketing position.
- Specific customer account responsibility across at least 3 of the major retailers.
- A knowledge of e-comm and Brandbank.
- Experience within the food and beverage sector.
- Comfortable briefing and managing artwork development.
- Strategic mindset, strong commercial acumen and a flair for creativity.
- Confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track.
- You’re able to solve problems creatively and are solution-oriented in a tough situation.
- You’re comfortable working at pace and are able to keep momentum on multiple tasks concurrently.
- You understand when to shift focus in line with team priorities.
- You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you.
- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel-coloured houses.
- Pension plan: 3% from the employer & 5% from the employee.
- Potential to take part in the company share scheme.
- Holiday: 24 days + birthday off!
- TRIP product discount & Friends+Family codes.
- 1 Community Day (taken whenever to undertake charitable volunteering of choice).
- Mental Wellbeing: Free 1:1 therapy with SelfSpace and Calm App membership.
- Exercise & Health: Private Healthcare with Vitality incl. Virgin Gym 50% off.
- Diet: Breakfast and snacks provided.
- Sleep: Monthly Dream Drops CBD Oil allowance!
- Working from abroad policy: 2 weeks per year in a maximum of 2 blocks.
- Sabbatical: After 2 years of service, a 6-week sabbatical is available.
- Dog Friendly, light and bright office with the team in the office four days a week.
- Lots of fun! Great culture with regular team socials & events.
Employment type: Full-time
Job function: Marketing, Art/Creative, and Strategy/Planning
Industries: Mental Health Care and Food and Beverage Manufacturing
Shopper Marketing Manager employer: Drink Trip
Contact Detail:
Drink Trip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Familiarise yourself with TRIP's product range and their unique selling points. Understanding what makes their wellness products stand out will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG and wellness sectors. Attend industry events or connect on platforms like LinkedIn to gain insights into current trends and challenges, which can be beneficial when discussing shopper marketing strategies.
✨Tip Number 3
Prepare to showcase your experience with major retailers. Be ready to discuss specific campaigns you've executed and the results achieved, as this will demonstrate your capability to drive awareness and conversion for TRIP's products.
✨Tip Number 4
Stay updated on e-commerce trends and tools relevant to shopper marketing. Being knowledgeable about digital marketing strategies will set you apart, especially since TRIP is focused on both instore and online activations.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand TRIP's mission and values. Familiarise yourself with their products and recent achievements in the wellness industry. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in trade or shopper marketing, particularly within the food and beverage sector. Be specific about your roles with major retailers and any successful campaigns you've managed.
Showcase Your Creativity: As a Shopper Marketing Manager, creativity is key. Include examples of innovative marketing strategies you've developed or executed in previous roles. This could be through case studies or specific metrics that demonstrate your impact.
Tailor Your Application: Make sure your application is tailored specifically for the Shopper Marketing Manager role at TRIP. Use keywords from the job description and reflect on how your skills and experiences make you the perfect fit for their team.
How to prepare for a job interview at Drink Trip
✨Know Your Shopper Marketing
Make sure you understand the fundamentals of shopper marketing, especially in the food and beverage sector. Be prepared to discuss your previous experiences and how they relate to TRIP's mission and products.
✨Showcase Your Creativity
As a Shopper Marketing Manager, creativity is key. Bring examples of past campaigns you've executed that demonstrate your ability to think outside the box and drive engagement with shoppers.
✨Understand Retail Partnerships
Familiarise yourself with TRIP's retail partners and their shopper profiles. Be ready to discuss how you would tailor marketing strategies to meet the needs of different retailers and their customers.
✨Communicate Clearly
Effective communication is crucial for this role. Practice articulating your thoughts clearly and kindly, as building relationships with cross-functional teams will be essential for success at TRIP.
