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- Tasks: Lead brand marketing strategy for THG Experience, overseeing projects from ideation to execution.
- Company: THG is a global ecommerce leader in beauty and sports nutrition with a diverse portfolio.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and a focus on innovation.
- Why this job: Join a passionate team driving impactful marketing strategies in a vibrant industry.
- Qualifications: Strong leadership, communication, and analytical skills; experience in brand marketing preferred.
- Other info: THG values diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?
Main Responsibilities
- Provide leadership and expertise to drive long term brand marketing strategy and vision for each property under the THG Experience portfolio.
- Lead team on brand strategy from ideation to launch.
- Develop and evolve cohesive brand identity and messaging.
- Develop and execute comprehensive marketing strategies to drive brand awareness and brand consistency that supports business goals including customer acquisition and revenue growth.
- Develop multi-channel programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
- Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration across business units.
- Support and review the creation of content across all mediums, with hands-on creative involvement.
- Collaborate with cross-functional teams to identify target audiences, market trends, and competitive landscape to inform marketing initiatives.
- Oversee the creation and execution of compelling marketing campaigns across various channels, including digital, social media, e-mail, content marketing, and video.
- Generate new strategies and tactics to drive awareness of the THG Experience portfolio and drive customers to our properties.
- Lead annual/monthly planning and strategy meetings to foster collaboration across multiple teams and keep projects on track.
- Develop data sets on ROI of marketing efforts and make recommendations according to findings.
- Monitor and report on key marketing metrics, providing regular performance analysis and recommendations for improvement.
- Stay up to date with industry trends, emerging technologies, and best practices in marketing to drive innovation and competitive advantage.
- Continuously evaluate and optimize marketing processes and workflows to streamline operations and enhance efficiency.
- Ensure all aspects of marketing are on brand, consistent, focused on customer outcomes, and employ best marketing practices.
- Identify trends and insights and optimize spend and performance based on the insight.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and client touch points.
- Other tasks or duties as assigned.
Knowledge/Experience/Technical Skills/Behaviours
Essential Skills:
- Ability to lead a team to deliver a shared mission.
- Ability to prioritise and structure work delivery.
- Excellent communicator - can give clarity and set direction.
- Strong commercial awareness about the industry.
- Exceptional writing and editing skills.
- Critical thinker and problem-solving skills.
Essential Behaviours:
- Strong leadership skills.
- Passionate about never being ordinary.
- Team worker - able to collaborate across functions.
- Ability to think outside of the box.
- Organised.
- Assertive.
- Pro-active and positive 'can do' attitude.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Head of Brand Marketing - Thg Experience employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing - Thg Experience
✨Tip Number 1
Familiarise yourself with THG's brand portfolio, especially the THG Experience properties. Understanding their unique selling points and current marketing strategies will help you demonstrate your knowledge and passion during interviews.
✨Tip Number 2
Network with professionals in the marketing and hospitality sectors. Attend industry events or engage on platforms like LinkedIn to connect with current THG employees or those in similar roles, which can provide valuable insights and potentially a referral.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and brand strategy. Being able to discuss recent innovations or successful campaigns in your interview will showcase your proactive approach and critical thinking skills.
✨Tip Number 4
Prepare to discuss specific examples of how you've led marketing initiatives in the past. Highlight your leadership skills and ability to collaborate across teams, as these are crucial for the Head of Brand Marketing role at THG.
We think you need these skills to ace Head of Brand Marketing - Thg Experience
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Brand Marketing position. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in brand marketing, leadership, and strategic planning. Use specific examples that demonstrate your ability to drive brand awareness and manage marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of THG's mission. Mention how your skills align with their needs and provide examples of past successes in similar roles.
Showcase Your Creativity: Since the role involves overseeing creative content, consider including a portfolio or links to previous marketing campaigns you've worked on. Highlight your ability to think outside the box and innovate in your marketing strategies.
How to prepare for a job interview at THG
✨Showcase Your Leadership Skills
As the Head of Brand Marketing, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams in the past, focusing on your approach to collaboration and driving a shared mission.
✨Understand the Brand Portfolio
Familiarise yourself with THG's brands like LOOKFANTASTIC and Myprotein. Be ready to discuss how you would develop cohesive brand identities and marketing strategies tailored to each property within the THG Experience portfolio.
✨Highlight Your Analytical Skills
The role requires a strong analytical ability to evaluate marketing performance. Prepare to discuss how you've used data to inform decisions, optimise campaigns, and measure ROI in previous roles.
✨Demonstrate Creativity and Innovation
THG values out-of-the-box thinking. Come prepared with innovative marketing ideas or strategies that could enhance brand awareness for the THG Experience portfolio, showcasing your passion for creativity in marketing.
