Marketing Effectiveness Senior Consultant

Marketing Effectiveness Senior Consultant

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Team Overview
The Advance Insights and Marketing Science team estimate the value of marketing activities, be that a TV, Radio, Search, YouTube or Facebook advert. We add colour to this by understanding groups of customers and their motivations through both behavioural and panel-based datasets. Overall, we ensure our clients realise the full potential of their marketing investment for maximum growth.

Role Overview
The Senior Marketing Science Consultant is a senior member of the Marketing Science team who will bring experience delivering Analytics and in particular Marketing Mix Modelling (MMM) solutions, attribution and other modelling approaches to clients. They will have a good understanding of the media and marketing industry. They will have a proven record of combining a creative approach to analytic problem solving with smart, technical know-how and polished project management / people skills.

Responsibilities

• Managing and delivering marketing effectiveness projects, ensuring smooth delivery and high-quality standards
• Consulting and engaging with clients, ranging from understanding their needs, to project delivery and upselling solutions
• Ensuring all outputs are technically excellent and address all client questions – including ones they may not have articulated fully
• Coaching, mentoring and line management of more junior team members, progressing their ongoing professional and technical development
• Building relationships and collaborating with internal stakeholders across the agency and the group
• Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science
• Working with other senior team members to develop client new business proposals

Experience

• Experience delivering MMM and other marketing analytics projects
• Advanced understanding of Bayesian and linear regression approaches. Knowledge of machine learning would be an advantage
• Significant experience in data and analysis and designing approaches to answer ad-hoc questions
• Good stakeholder and team management and exposure in a client facing environment
• Experience working across multiple workstreams and projects

Skills

• Expert knowledge of MMM and other marketing effectiveness techniques (e.g. digital attribution, TV attribution)
• Strong presenter with the ability to tell engaging stories and explain analytical techniques to a non-technical audience
• Excellent team player and role model for other members of the team
• Adept client, team and project management skills
• Coding skills in either R or Python would be an advantage
• Good Excel and PowerPoint skills

Attitude

• Self-starter, organised, collaborative, entrepreneurial, data curious, commercially savvy, cutting-edge technical thinker

About The Agency
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Science, Marketing, and Analyst

Industries: Advertising Services

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