Digital Media Planner

Evoke, formerly 888 Holdings, is a global leader in the online betting and gaming industry, powering renowned brands such as 888, William Hill, and Mr Green. Evoke prides itself on innovation, leveraging cutting-edge technology and digital marketing expertise to provide exceptional entertainment experiences. Committed to responsible gaming, evoke offers a dynamic environment that encourages professional growth, collaboration, and continuous improvement.

Role Overview

Evoke is seeking an experienced Digital Media Planner to join its Digital Media Planning team in London. The successful candidate will play a critical role in planning, buying, and optimizing digital media campaigns, ensuring alignment with brand strategy and driving measurable results across multiple international markets.

What You’ll Do:

• Oversee and monitor performance acquisition budgets by market, tracking budget usage, implementing adjustments, and handling dynamic RTC (Return to Cost) guidelines for each channel
• Allocate digital marketing budgets by distributing funds across various channels based on performance, payback, and alignment with the overall brand and commercial strategy
• Handle target tracking and optimisation by continuously reviewing results, enhancing performance, and recommending necessary adjustments to meet goals
• Collaborate with finance and digital marketing teams to ensure budget alignment and effective performance tracking
• Act as the main point of contact for commercial teams by addressing media requests, providing updates, and producing monthly reports for stakeholders
• Work with auditors and analysts to track, assess, and optimise online media performance
• Present investment opportunities by identifying and proposing new investment options and their potential value creation
• Extract and compile daily data reports from various marketing channels, including budgets and other measure to prepare comprehensive daily and monthly report

Qualification / Requirements

• Robust experience in digital media, including media planning and buying, with knowledge in various platforms and channels, and an ability to oversee and optimise media plans and budgets for international brands
• Well-developed analytical and project management skills, with proficiency in Excel, capable of resourcefully crafting media strategies, providing professional guidance, and coordinating projects effectively
• Skilled in working within multi-layered structures, synthesising information from multiple sources to drive informed strategies and enhance media performance

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