Digital Media Specialist

ADM Protexin LTD manufacture innovative, research based live bacteria products of the highest quality for the veterinary, human, agriculture and equine healthcare markets. With head office, manufacturing and distribution facilities based in Somerset, ADM Protexin distribute to over 90 countries worldwide.

Your Responsibilities

• Support the day to day running of some National Accounts.
• Brief and manage digital strategies and the execution of paid media activities aligned to our digital experience map to deliver consumer centric campaigns resulting in strong growth of our direct to consumer and eCommerce brands.
• Work closely with our media agency to plan, execute and report against set KPIs based on our brand and business goals and objectives.
• Manage and optimize paid media across all relevant channels, i.e. search, social, display, affiliates and Amazon media.
• Detailed measurement, tracking and optimisation of paid media on a weekly, monthly and quarterly basis and share back learnings and insights to inform future campaigns.
• Collaborate and coordinate with cross-functional teams to work together towards our brand’s big rocks and deliver results.
• Manage budget effectively with regular internal reporting on ROI/ KPI delivery and spend effectiveness to maximise campaign impact.
• Stay on top of industry media trends, best practices, tools and technologies via keen topic interest to explore A/B testing and innovation opportunities.
• Monitor competitor activity closely.
• Support the Global Media Manager to deliver yearly growth targets by executing plans on time, within budget and against forecasts.

Qualification and Experience

• UK and US experience required.
• Experience working on a D2C/ eComm only brand in a digital first environment.
• A strong track record of executing digital marketing campaigns, from setup to reporting.
• Minimum 4 years of paid media experience within an agency environment or B2C / D2C client side.
• In depth knowledge of paid media, especially across search, social and display advertising.
• Understanding of how paid, earned & owned media interact.
• A proven track record of developing and executing strong media plans with D2C and Amazon success.
• Strong demonstration of working cross functionally to get the best results.
• Experience of working with DSPs, Amazon advertising & retail media platforms.
• Ability to work and manage agencies.
• A bachelor’s degree in a relevant subject.

Skills and Competencies:

• Excellent presentation and communication skills.
• Ability to self-motivate and manage multiple priorities.
• Exceptional collaboration skills, with the ability to work effectively across internal and external teams.
• Strong attention to detail.
• Excellent analytical skills, turning data into insights, and making data-driven decisions.
• Strong proficiency in Google Suite, Amazon advertising, retail media platforms. Skai, Pacvue experience a benefit.

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and creating welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability.