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- Tasks: Lead digital marketing strategies to boost engagement and retention through content creation.
- Company: Join Eden, a forward-thinking firm transforming the marketing industry in Bristol.
- Benefits: Enjoy hybrid working, 28 days leave, private medical insurance, and a wellbeing fund.
- Why this job: Be part of a vibrant culture that values creativity and personal growth while making an impact.
- Qualifications: Degree in marketing or related field with experience in managing digital campaigns required.
- Other info: Opportunity for significant learning and development investment.
The predicted salary is between 36000 - 60000 £ per year.
Do you want to work for a firm that is changing an industry? Are you passionate about search, social and direct marketing channels? Are you looking for a role where you can leverage your content marketing expertise? We believe working at Eden should be exciting and fulfilling, where you feel valued and have the tools and time to provide an industry-leading client experience.
We are looking for a passionate Digital Marketing Manager who will plan and execute strategic digital marketing initiatives to drive acquisition, engagement and retention. You will have ownership of our search, social and direct channels with your expertise in content marketing.
On any given day you could be doing many of the following:
- Design content strategies that will reach our different target audiences
- Design and execute digital marketing plans for search, social and direct channels
- Create digital content in a variety of formats suitable for different distribution channels
- Manage and grow our social media presence
- Evaluate metrics that affect our website traffic, quote conversion and audience engagement
- Optimise website content and identify technical SEO improvements that improve search performance
- Use data driven experiments and tests to improve digital marketing performance
- Measure and report on digital marketing KPIs and objectives
- Collaborate with internal digital teams and external agencies to improve marketing results
- Prepare and manage the digital marketing budget for search, social and direct marketing channels
- Ensure our brand is clear and consistent across all communication and channels
Requirements
- Degree level qualification in marketing or a related field
- Demonstrable commercial experience managing search, social and direct marketing campaigns
- In-depth knowledge of content marketing best practice
- Extensive knowledge of Google Analytics with strong analytical skills and data-driven thinking
- Able to balance creativity and research to identify target audiences and devise compelling content strategies
- Experience producing different formats of optimised digital content
- Experience optimising landing pages and user funnels
- Ability to use client data and segmentation to create targeted marketing campaigns
- Experience designing and running experiments and multivariate tests
- Awareness of marketing and data privacy regulations
Working at Eden is slightly different than elsewhere. We are passionate about our culture and invest heavily in the wellbeing of our employees. So the role also comes with the following benefits:
- Hybrid working with 2 days per week at Head Office in Bristol
- 28 days annual leave (plus bank holidays on top)
- Option to buy and sell a further 5 days of leave
- Private medical insurance
- Group life assurance
- Health cash plan
- Wellbeing fund to contribute toward promoting your mental and physical wellbeing
- Performance related bonus
- Significant investment in your learning and development
Want to learn more or have questions about joining Eden? We would love to hear from you!
Digital Marketing Manager (Content Marketing) employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Content Marketing)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in content marketing. Follow industry leaders on social media and engage with their content to showcase your passion and knowledge during interviews.
✨Tip Number 2
Prepare a portfolio of your previous work that highlights successful campaigns you've managed. Include metrics and results to demonstrate your impact, as this will help you stand out when discussing your experience.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who work in content marketing. Attend local events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 4
Stay updated on SEO best practices and Google Analytics, as these are crucial for the role. Consider taking a short online course to enhance your skills, which can also be a great talking point in your interview.
We think you need these skills to ace Digital Marketing Manager (Content Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in content marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention specific examples of how you've successfully managed search, social, and direct marketing campaigns.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Mention your experience with Google Analytics and any metrics you've improved in past roles.
Highlight Your Creativity: Discuss your ability to balance creativity with research in your application. Provide examples of successful content strategies you've designed and executed, and how they engaged target audiences.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Content Marketing Expertise
Be prepared to discuss your previous experience in content marketing. Highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your ability to drive engagement and retention.
✨Familiarise Yourself with Digital Marketing Metrics
Understand key performance indicators (KPIs) relevant to digital marketing, such as website traffic, conversion rates, and audience engagement metrics. Be ready to explain how you've used data to inform your marketing decisions in the past.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical skills, prepare examples of how you've used tools like Google Analytics to evaluate campaign performance. Discuss any data-driven experiments you've conducted and the insights gained from them.
✨Emphasise Collaboration and Communication
The job involves working with internal teams and external agencies. Share experiences where you've successfully collaborated on projects, highlighting your communication skills and ability to align different stakeholders towards common goals.
