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For Companies At a Glance
- Tasks: Lead brand strategy projects and conduct research to inform marketing decisions.
- Company: Join Carta, a leading software company transforming accounting for private markets.
- Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team that empowers equity ownership and drives innovation.
- Qualifications: 5+ years in brand strategy with strong analytical and communication skills required.
- Other info: Carta values curiosity and offers a supportive environment for creative thinkers.
The predicted salary is between 43200 - 72000 £ per year.
The Company You'll Join
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta's world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets.
The Problems You'll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Brand Strategist, you'll work to:
- Strengthen Carta's brand to grow awareness and improve perception with VC, PE, and Founder audiences
- Solve marketing challenges by clarifying business goals, brand strategy, and priorities
- Grow the Carta Marketing Organization's data fluency by leading brand research
The Team You'll Work With
You'll be joining our Brand and Creative team. Marketing plays a critical role in Carta's growth and evolution as a brand. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape and product portfolio. We infuse the customer in everything we design and deliver and reflect the inspiration and ambition of our customers in the work we do.
At Carta, you're not just an employee. You're a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta's Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.
About You
We're looking for a Brand Strategist with 5+ years of experience to join our growing team. In this role, you'll lead research-driven projects that inform strategic marketing decisions, craft compelling creative briefs, and ensure brand consistency across all customer touch points. You'll collaborate with teams across marketing, creative, product, communications, and sales to develop and execute impactful brand strategies.
Key Responsibilities
- Lead brand strategy projects including campaign strategies, messaging frameworks, customer journeys, and positioning strategies from research to execution, launch, and performance measurement.
- Analyze structured and unstructured data using the 4C framework to inform strategy.
- Translate research into clear, compelling creative briefs.
- Ensure brand-consistent messaging across marketing, product, and communications.
- Stay current on industry trends, competitive messaging, and marketing best practices.
Research
- Design and conduct research studies to uncover customer insights and market trends.
- Translate findings into actionable recommendations based on company goals.
Marketing Organization partnership
- Manage relationships with research agencies and internal stakeholders.
- Foster alignment across teams while balancing feedback with strategic integrity.
- Present research findings, strategies, and recommendations to senior leadership and creative teams.
- Implement best practices for research, competitive tracking, and brand consistency.
- Contribute to a culture of curiosity, learning, and strategic excellence.
Qualifications & Skills
- 5+ years as a Brand Strategist in an agency or in-house brand team.
- Strong understanding of research methodologies and data analysis in Excel.
- Exceptional analytical skills - able to ask the right questions and find answers.
- Ability to distill complex ideas into clear, actionable insights.
- Excellent written and verbal communication - skilled at crafting narratives and persuasive messaging.
- Experience managing research agencies, designing surveys, and leveraging data for strategy.
- Interest in fintech, venture capital, or private equity.
- Proactive, curious, and thrives in a fast-paced environment.
Disclosures:
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details. Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.
Brand Strategy Manager | London, UK employer: Carta
Contact Detail:
Carta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Manager | London, UK
✨Tip Number 1
Familiarise yourself with Carta's brand and values. Understanding their mission to unlock equity ownership will help you align your strategies with their goals, making you a more appealing candidate.
✨Tip Number 2
Stay updated on industry trends in fintech, venture capital, and private equity. Being knowledgeable about the latest developments will allow you to speak confidently about how you can contribute to Carta's growth.
✨Tip Number 3
Prepare to discuss your experience with data analysis and research methodologies. Be ready to share specific examples of how you've used data to inform brand strategies in previous roles.
✨Tip Number 4
Network with current or former employees of Carta. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
We think you need these skills to ace Brand Strategy Manager | London, UK
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications of the Brand Strategy Manager position at Carta. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in brand strategy. Use specific examples of past projects where you led research-driven initiatives or developed impactful brand strategies.
Write a Strong Cover Letter: In your cover letter, express your passion for brand strategy and your interest in fintech and private equity. Highlight your analytical skills and ability to translate complex data into actionable insights, as these are key for the role.
Showcase Your Communication Skills: Since excellent written and verbal communication is crucial for this role, ensure that your application materials are well-written and free of errors. Consider including a brief narrative that illustrates your ability to craft persuasive messaging.
How to prepare for a job interview at Carta
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly understand Carta's brand values and mission. Familiarise yourself with their products and how they position themselves in the market. This will help you articulate how your experience aligns with their goals.
✨Prepare Data-Driven Insights
As a Brand Strategist, you'll need to demonstrate your ability to analyse data. Prepare examples of how you've used data to inform brand strategies in the past. Be ready to discuss specific methodologies and outcomes from your previous projects.
✨Showcase Your Collaborative Spirit
Carta values teamwork and cross-functional collaboration. Be prepared to share examples of how you've worked with different teams, such as marketing, product, and sales, to achieve common goals. Highlight your ability to balance feedback while maintaining strategic integrity.
✨Stay Current on Industry Trends
Research the latest trends in fintech, venture capital, and private equity. Being knowledgeable about the industry will not only impress your interviewers but also allow you to contribute valuable insights during discussions about brand strategy.
