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- Tasks: Lead UAPP's SEO and content strategy, producing 5-10 blogs daily and managing PPC campaigns.
- Company: Join UAPP, an innovative EdTech platform transforming the university application process for students worldwide.
- Benefits: Enjoy 20 days annual leave, enhanced holiday allowance, and mentorship opportunities.
- Why this job: Be part of a dynamic team making a real impact in education while developing your skills.
- Qualifications: 2-4 years in SEO, PPC, and content marketing with strong analytical skills required.
- Other info: This role is based in London Stratford, offering hybrid work options.
The predicted salary is between 36000 - 60000 £ per year.
Location: London Stratford E15 – In-person / Hybrid
Employment Type: Full-Time (37.5 hours per week)
NOTE: Applicants must have the right to work in the UK. We are unable to sponsor or take over sponsorship of an employment visa now or in the future.
ABOUT UAPP
At UAPP, we are revolutionising the university application process, making it seamless for students worldwide and empowering universities to connect with top-tier talent. As a dynamic EdTech platform, we combine cutting-edge technology with expert support to transform how students embark on their higher education journey. As we expand our services, we are seeking an innovative and results-driven SEO & Content Manager to elevate our digital presence and help us reach more students globally.
ROLE DESCRIPTION
The SEO & Content Manager will take full ownership of UAPP’s organic content strategy, ensuring an effective blend of content marketing (social media, blog, website) and technical SEO to drive traffic and engagement. You will lead a comprehensive programmatic SEO strategy, producing 5–10 high-quality blogs per day to rapidly scale our content output. Alongside this, you will oversee content creation and distribution across social media and website platforms, ensuring all efforts align with UAPP’s growth objectives. Additionally, you will be responsible for managing a paid strategy through PPC campaigns (Google Ads, Bing, and other platforms) to drive lead generation and optimise ROI. This role requires a data-driven, strategic mindset to balance organic growth, high-volume content production, and paid search, while managing a Marketing Executive who will support content execution.
ROLE RESPONSIBILITIES
- Develop and execute a scalable organic content strategy across UAPP’s blog, website, and social media channels.
- Manage a high-volume programmatic SEO strategy, producing 5–10 optimised blog posts daily to drive organic growth.
- Ensure all content is engaging, well-optimised, and aligned with SEO best practices.
- Work with designers, writers, and developers to enhance on-page and technical SEO.
- Technical SEO & Website Performance
- Conduct technical SEO audits and resolve issues to improve site health.
- Oversee schema implementation, content indexing, and data-driven keyword optimisation.
- Monitor search engine algorithms and adapt strategies accordingly.
- PPC Campaign Management
- Plan, launch, and optimise paid campaigns across platforms like Google Ads and Bing.
- Monitor performance metrics, A/B test creatives, and refine strategies to improve ROI.
- Ensure PPC campaigns align with UAPP’s broader marketing objectives.
- Data Analysis & Reporting
- Track and analyse SEO and PPC performance, delivering actionable insights to stakeholders.
- Create comprehensive reports on rankings, traffic, and campaign success metrics.
- Manage and mentor a Marketing Executive, ensuring smooth content execution.
- Work closely with content creators, developers, and marketing teams to align SEO and PPC strategies.
- Stay ahead of industry trends and best practices to drive continuous improvement.
REQUIREMENTS
- 2–4 years of experience in SEO, PPC, and content marketing (with a focus on programmatic SEO).
- Proven track record of driving growth through organic and paid channels.
- Strong understanding of Google Analytics, Google Ads, SEMrush, and other relevant tools.
- Excellent analytical skills and ability to turn data into actionable strategies.
- Knowledge of emerging trends in search engine algorithms and PPC advertising.
BENEFITS
- 20 days of annual leave plus Bank Holiday (plus your birthday off).
- Enhanced holiday allowance with years of service.
- Mentorship and career development opportunities.
STAY UPDATED
Follow UAPP for the latest career opportunities.
SEO & Content Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Content Manager
✨Tip Number 1
Familiarise yourself with UAPP's mission and values. Understanding how we aim to revolutionise the university application process will help you tailor your conversations during interviews, showcasing your alignment with our goals.
✨Tip Number 2
Stay updated on the latest trends in SEO and content marketing. Being knowledgeable about current best practices and algorithm changes will demonstrate your expertise and passion for the field, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss specific examples of your previous work in SEO and PPC. Highlighting successful campaigns or strategies you've implemented will provide concrete evidence of your capabilities and how you can contribute to UAPP's growth.
✨Tip Number 4
Network with professionals in the EdTech space. Engaging with others in the industry can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview with us.
We think you need these skills to ace SEO & Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO, PPC, and content marketing. Use specific examples that demonstrate your ability to drive growth through organic and paid channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the EdTech industry and your understanding of UAPP's mission. Mention how your skills align with the role and provide examples of past successes in similar positions.
Showcase Your Technical Skills: In your application, emphasise your proficiency with tools like Google Analytics, Google Ads, and SEMrush. Provide examples of how you've used these tools to improve SEO and PPC performance in previous roles.
Highlight Data-Driven Achievements: Include specific metrics or results from your previous work that demonstrate your analytical skills and ability to turn data into actionable strategies. This could be improvements in traffic, engagement, or ROI from campaigns you've managed.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO strategies, particularly programmatic SEO. Highlight specific examples of how you've driven organic growth in previous roles, and be ready to explain the tools you used, like Google Analytics and SEMrush.
✨Demonstrate Content Creation Skills
Since the role involves producing a high volume of content, come equipped with samples of your writing or content strategies. Discuss how you ensure content is engaging and optimised for SEO, and share any metrics that demonstrate your success.
✨Understand PPC Campaigns
Familiarise yourself with PPC management, especially on platforms like Google Ads and Bing. Be ready to talk about your experience in planning, launching, and optimising campaigns, as well as how you measure ROI and adjust strategies based on performance data.
✨Prepare for Data-Driven Discussions
The role requires a strong analytical mindset, so be prepared to discuss how you analyse SEO and PPC performance. Bring examples of reports you've created and insights you've derived from data, demonstrating your ability to turn numbers into actionable strategies.
