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For Companies At a Glance
- Tasks: Lead content strategy and research for global pitches, blending creativity with data insights.
- Company: Join Publicis Groupe, a global leader in communications with 100,000 professionals across 110 countries.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies alongside core benefits.
- Why this job: Grow your skills at the intersection of creativity and media in a vibrant, diverse team.
- Qualifications: 3-5 years in media/marketing, strategic thinker with digital media knowledge and project management experience.
- Other info: Work hybrid, with opportunities to explore different locations and enjoy local discounts.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Publicis Groupe is one of the world's largest communications holding companies, present in over 110 countries and employing about 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Helping Our Clients Unlock Growth in the Platform World
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity, 3. Smart Media, and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world.
About Publicis Content
Publicis Content is a multi-disciplinary team designed to navigate the modern multi-platform world and publish content that people will really love to read, watch, and share. Working across Influencers, Media Partnerships, Social and Web/Search, we plan, make, and measure awesome content for global brands including Disney, COTY, HSBC, Essity, Sephora, Kering, and Nestlé.
About the Role
Content strategy is an essential part of our new business process, and we are looking for an ambitious individual to lead the effort on providing research, insight, and ideation to global and UK pitches. Using a blend of creativity and data-driven skills, you'll help shape the response to client briefs. You will template and coordinate the research techniques developed by our UK team to drive worldwide insights. You will use social listening, search trends, and other data sources to help planners tell compelling stories about how to approach the challenges of making and distributing content across their digital channels.
Responsibilities
- Using a portfolio of cutting-edge digital data to capture relevant insights that will inform a client's content and planning decisions.
- Supporting on new business pitches by consolidating search, social, and audience insights to present to planners and new business teams.
- Project managing multi-market research outputs.
Qualifications
- 3-5 years media/marketing experience - ideally in an agency planning/strategy role.
- Strategic thinker who is comfortable around data.
- A solid understanding of digital media and paid social.
- Knowledge of tools and metrics which can measure the effectiveness of content (especially search and social listening data tools).
- Experience managing complex projects with multiple stakeholders.
- Experience with campaign planning and strategy across digital media.
Desired Requirements
- Experience working with/in creative and production teams.
- An eye for good creative and strong attention to detail.
- SEO knowledge.
- Management experience.
Additional Information
Benefits:
- Opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- 24/7 helpline to support you on a personal and professional level.
- Access to remote GPs, mental health support, and CBT.
- Wellbeing content and lifestyle coaching.
- We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy, and Shared Parental Leave.
- You are entitled to an additional day off for your birthday, from your first day of employment.
- This includes membership discounts with Soho Friends, local restaurants, and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.
Digital Content Strategy Manager - Social Media employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Strategy Manager - Social Media
✨Tip Number 1
Familiarise yourself with the latest trends in digital content and social media. Follow industry leaders and engage with their content to understand what resonates with audiences. This knowledge will help you speak confidently about current strategies during interviews.
✨Tip Number 2
Network with professionals in the field by attending industry events or joining relevant online communities. Building connections can provide insights into the company culture at Publicis Media and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 3
Showcase your understanding of data-driven decision-making by preparing examples of how you've used analytics in past roles. Be ready to discuss specific tools and metrics you've worked with, as this aligns with the role's requirements.
✨Tip Number 4
Research Publicis Media's recent campaigns and projects. Being able to discuss their work and how you could contribute to future projects will demonstrate your genuine interest in the company and the role, making you a more compelling candidate.
We think you need these skills to ace Digital Content Strategy Manager - Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media and marketing, particularly in agency planning or strategy roles. Emphasise your familiarity with digital media and paid social, as well as any specific tools you've used for measuring content effectiveness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content strategy and how your skills align with the role. Mention your experience with data-driven decision-making and project management, and provide examples of how you've successfully contributed to previous campaigns.
Showcase Your Creativity: Since the role involves a blend of creativity and data, consider including a portfolio or examples of past work that demonstrate your ability to create engaging content. Highlight any innovative strategies you've implemented in previous roles.
Research Publicis Groupe: Familiarise yourself with Publicis Groupe's values and recent projects. Understanding their approach to content and marketing will help you tailor your application and show that you're genuinely interested in being part of their team.
How to prepare for a job interview at Publicis Media
✨Showcase Your Data Skills
As a Digital Content Strategy Manager, you'll need to demonstrate your ability to analyse and interpret data. Be prepared to discuss specific tools and metrics you've used in past roles to measure content effectiveness, especially in social media.
✨Prepare for Creative Problem-Solving
This role requires a blend of creativity and strategic thinking. Think of examples where you've successfully combined these skills to solve a problem or create a compelling content strategy. Be ready to share your thought process during the interview.
✨Understand the Brand's Voice
Familiarise yourself with Publicis Media's brand and its clients. Understanding their tone, style, and audience will help you tailor your responses and show that you're aligned with their values and objectives.
✨Highlight Project Management Experience
Given the need to manage complex projects with multiple stakeholders, be sure to discuss your project management experience. Share specific examples of how you've coordinated teams and delivered successful outcomes on time.
