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For Companies At a Glance
- Tasks: Drive B2C marketing efforts, focusing on CRM and lifecycle strategies.
- Company: Lifetime Legal is dedicated to enhancing member benefits and subscriptions.
- Benefits: Enjoy career development support and a competitive salary of £30,000-£40,000.
- Why this job: Join a dynamic team, enhance customer engagement, and make a real impact.
- Qualifications: Experience in CRM and email marketing; strong analytical and communication skills required.
- Other info: Full-time, permanent role with a Monday to Friday schedule.
The predicted salary is between 30000 - 40000 £ per year.
Lifetime Legal is seeking a proactive and strategic CRM & Lifecycle Marketing Executive to drive our B2C marketing efforts. In this role, you will focus on promoting Member Benefits and increasing membership subscriptions. Your expertise in CRM and lifecycle marketing will help enhance customer retention, reduce churn, and improve engagement through targeted, data-driven campaigns.
Career Development
Lifetime Legal will provide support with development to progress further in your role within the company.
Key Responsibilities:
- Consumer Insights & Strategy
- Analyse data on current and subscribing members to identify key behaviours, interests, and patterns.
- Use insights to develop targeted messaging and retention strategies for different customer segments.
- Continuously refine marketing strategies to enhance awareness, engagement, and loyalty.
- Campaign Development & Execution
- Plan, segment, test, and launch CRM campaigns with timely, personalised communication to maximise engagement.
- Implement lifecycle marketing strategies, including onboarding, renewals, and win-back initiatives.
- Optimise subscription email flows to increase customer lifetime value, reduce churn, and drive upsells.
- Conduct A/B testing to refine messaging effectiveness.
- Content & Brand Awareness
- Work closely with the Marketing team to create engaging content across multiple channels, reinforcing brand messaging and highlighting member benefits.
- Ensure consistent tone, branding, and messaging across all marketing tasks.
- Performance Analysis & Reporting
- Monitor, analyse, and report on key performance metrics (e.g., churn rate, engagement, reactivation) to inform and improve future strategies.
- General Marketing Support (Desirable)
- Manage social media accounts, update the CMS website, and create marketing assets as needed.
Skills & Competencies:
- Marketing & CRM Expertise
- Strong understanding of CRM, email marketing, and lifecycle marketing best practices.
- Proven ability to develop and execute data-driven strategies for customer retention and engagement.
- Communication & Collaboration
- Excellent verbal and written communication skills.
- Strong team player with the ability to collaborate effectively across departments.
- Analytical & Problem-Solving Skills
- Ability to analyse data to identify trends and optimise marketing strategies.
- Creative approach to problem-solving and campaign development.
- Adaptability & Time Management
- Ability to learn new skills quickly and thrive in a fast-paced environment.
- Strong organisational skills, with the ability to prioritise and manage multiple tasks effectively.
- Work Ethic & Creativity
- Self-motivated with a results-driven mindset.
- Innovative thinker who brings fresh ideas to the table.
Experience
Previous experience in a membership-based role is advantageous.
Job Types: Full-time, Permanent
Pay: £30,000.00-£40,000.00 per year
Schedule: Monday to Friday
Email & CRM Marketing Executive employer: Smart Compliance
Contact Detail:
Smart Compliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with CRM tools and email marketing platforms that are commonly used in the industry. Being well-versed in these technologies will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where you analysed customer behaviour and adjusted strategies accordingly.
✨Tip Number 3
Network with professionals in the CRM and lifecycle marketing space. Attend relevant webinars or local meetups to connect with others in the field, which can provide insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in email marketing and customer retention strategies. Following industry blogs or joining online communities can help you gather fresh ideas that you can bring to the table during interviews.
We think you need these skills to ace Email & CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and lifecycle marketing. Use specific examples that demonstrate your ability to drive customer engagement and retention, as these are key responsibilities for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Discuss how your skills align with the job description, particularly your experience with data-driven marketing strategies and campaign execution.
Showcase Analytical Skills: Since the role involves performance analysis, include examples of how you've used data to inform marketing strategies in previous roles. Highlight any tools or methodologies you are familiar with that can enhance your application.
Highlight Team Collaboration: Emphasise your ability to work collaboratively across departments. Provide examples of successful projects where you worked with others to achieve marketing goals, as this is crucial for the role at Lifetime Legal.
How to prepare for a job interview at Smart Compliance
✨Showcase Your CRM Knowledge
Make sure to highlight your understanding of CRM and lifecycle marketing best practices during the interview. Be prepared to discuss specific strategies you've implemented in the past and how they improved customer retention and engagement.
✨Demonstrate Analytical Skills
Since the role involves analysing data to inform marketing strategies, be ready to share examples of how you've used data to identify trends and optimise campaigns. Discuss any tools or methodologies you are familiar with that can help in this area.
✨Prepare for Campaign Discussions
Expect questions about your experience in planning and executing CRM campaigns. Prepare to talk about your approach to segmentation, A/B testing, and personalisation, as well as any successful campaigns you've led.
✨Emphasise Team Collaboration
This role requires strong collaboration with various departments. Be sure to provide examples of how you've worked effectively in teams, communicated across departments, and contributed to a shared goal in previous roles.
