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For Companies At a Glance
- Tasks: Lead customer onboarding, campaign design, and provide strategic marketing advice.
- Company: Liven is a global leader in hospitality tech, enhancing customer experiences with innovative solutions.
- Benefits: Enjoy flexible work options, a dynamic team environment, and opportunities for professional growth.
- Why this job: Join a passionate team revolutionising hospitality with cutting-edge technology and impactful solutions.
- Qualifications: 2+ years with Active Campaign and 5+ years in marketing automation required.
- Other info: Experience in POS, Hospitality, or Fintech is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Join the revolution in hospitality tech! Liven is a leading global data, technology, and customer experience provider for the hospitality industry. From humble beginnings, we have grown to serve over 6,000 venues and millions of diners across Australia, the USA, and Southeast Asia, processing over 120 million transactions worth more than $3 billion (AUD) annually. Our platform is designed to help hospitality businesses save more and work smarter by integrating all operational aspects—from ordering to back-of-house operations to payments. Our passion for hospitality drives us to continually innovate and enhance the industry with AI-enriched data insights and automated process management.
The Marketing Engagement & Automation Lead - Active Campaign plays a crucial role in helping our customers maximize the potential of Liven Engage and Active Campaign platforms. This position is responsible for overseeing customer onboarding, campaign customization, and automation, while providing strategic advice on improving marketing performance. You will collaborate closely with internal teams and customers to create tailored solutions that align with business objectives and enhance customer satisfaction.
What you’ll do:
- Customer Onboarding & Integration: Lead the onboarding process for new clients, ensuring seamless integration of Liven Engage / Active Campaign with their existing systems and the Liven One stack.
- Workflow & Automation Design: Develop and customize workflows, campaigns, and automations to meet specific customer needs and business goals.
- CRM & Data Management: Implement best practices for data management and assist with large-scale CRM database migrations.
- Training & Documentation: Provide comprehensive training and create clear documentation to ensure clients fully understand and utilize the platform's features.
- Customer Support: Offer first-line support for Liven Engage clients, troubleshooting technical issues and escalating complex cases when necessary.
- Strategic Consultation: Collaborate with customers to understand their business objectives, providing strategic advice to optimize marketing automation, CRM strategies, and campaign performance.
- Sales Collaboration: Work closely with the sales team during the pre-sales process to assess client needs and propose tailored solutions, highlighting the value of Liven Engage.
- Upsell & Cross-sell Opportunities: Identify opportunities to upsell and cross-sell additional features, services, or products that enhance the customer experience.
- Product Collaboration: Partner with the product team to prioritize feature development based on customer feedback and contribute to the continuous refinement of the white-labeled Active Campaign solution.
Qualifications:
- 2+ years of experience with Active Campaign in a support, solutions, or implementation role.
- 5+ years of experience in marketing automation, with a proven track record in client implementations and customer support.
- Strong problem-solving abilities with the capacity to analyze customer needs and create effective, tailored solutions.
- Excellent communication skills (both written and verbal), with a focus on delivering customer satisfaction.
- Ability to work cross-functionally with product, sales, and other teams to deliver customer-centric solutions.
- Proficiency in tracking ROI and using data to report on key metrics, comfortable with numbers and performance analysis.
- Demonstrated discipline in task management and communication.
Good to Have:
- Experience in Point of Sale (POS), Hospitality, or Fintech industries is highly preferred.
Marketing Engagement & Automation Lead - Active Campaign employer: Buscojobs
Contact Detail:
Buscojobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Engagement & Automation Lead - Active Campaign
✨Tip Number 1
Familiarise yourself with the Liven Engage and Active Campaign platforms. Understanding their features and capabilities will allow you to speak confidently about how you can leverage them to enhance customer satisfaction during interviews.
✨Tip Number 2
Showcase your experience in onboarding and integrating marketing automation tools. Be prepared to discuss specific examples of how you've successfully led similar projects, as this will demonstrate your capability to handle the responsibilities of the role.
✨Tip Number 3
Highlight your problem-solving skills by preparing case studies or scenarios where you've effectively addressed client needs. This will illustrate your ability to create tailored solutions and provide strategic consultation.
✨Tip Number 4
Network with professionals in the hospitality tech industry. Engaging with others in the field can provide insights into current trends and challenges, which you can reference in your discussions with the hiring team at Liven.
We think you need these skills to ace Marketing Engagement & Automation Lead - Active Campaign
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Engagement & Automation Lead position. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with Active Campaign and marketing automation. Provide specific examples of past roles where you successfully managed customer onboarding, campaign customisation, or CRM data management.
Showcase Problem-Solving Skills: Demonstrate your problem-solving abilities in your application. Include instances where you analysed customer needs and created effective solutions, as this is crucial for the role.
Craft a Compelling Cover Letter: Write a personalised cover letter that connects your skills and experiences to the job requirements. Mention your passion for hospitality tech and how you can contribute to Liven's mission of enhancing customer satisfaction and operational efficiency.
How to prepare for a job interview at Buscojobs
✨Showcase Your Active Campaign Expertise
Make sure to highlight your experience with Active Campaign during the interview. Be prepared to discuss specific projects where you've successfully implemented automation and marketing strategies, as this will demonstrate your capability to lead customer onboarding and integration.
✨Understand the Hospitality Tech Landscape
Familiarise yourself with the hospitality tech industry and Liven's role within it. Knowing about their recent acquisitions and how they integrate technology into hospitality will show your genuine interest in the company and its mission.
✨Prepare for Problem-Solving Scenarios
Expect to be asked about how you would handle specific challenges related to customer support or campaign automation. Prepare examples from your past experiences that showcase your problem-solving skills and ability to create tailored solutions.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've effectively communicated and worked with sales, product, and other teams to achieve common goals.
