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For Companies At a Glance
- Tasks: Lead innovative marketing strategies for retail and catering sectors to boost customer loyalty and revenue.
- Company: Join Booker, a dynamic leader in wholesale marketing, shaping the future with creativity and strategy.
- Benefits: Enjoy discounts at Tesco, health checks, insurance savings, and a great holiday package.
- Why this job: Make a real impact in a collaborative environment while enhancing brand visibility and market presence.
- Qualifications: Commercial acumen and digital communication skills are essential; experience in marketing is a plus.
- Other info: Opportunity to join a share scheme and access health and wellbeing resources.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About the role
Are you ready to take your marketing career to the next level? Join Booker's dynamic team, where innovation, strategy, and creativity come together to shape the future of wholesale marketing. As Head of Customer Trade Marketing, you'll lead exciting initiatives that drive success across both Retail and Catering sectors. You'll be at the heart of crafting compelling strategies that increase customer loyalty, accelerate market penetration, and boost revenue while enhancing our brand visibility every step of the way. If you're passionate about data-driven insights, cross-functional collaboration, and delivering customer-centric solutions, this is your chance to make a real impact. Ready to make a difference and be part of something big? Apply today and help reinforce Booker as the wholesaler of choice!
Main Responsibilities
- Dual-Sector Strategy Development: Designing and implementing trade marketing strategies for both retail (focusing on independent retailers, convenience stores, and hybrid B2B/B2C models) and catering (targeting pubs, restaurants, hotels, and event planners). Aligning campaigns with the unique needs of each sector, such as seasonal promotions for retail and menu-driven solutions for catering. Collaborating with Sales, Product, and Operations to ensure seamless and effective execution across both sectors.
- Customer Segmentation & Insight: Deepening the understanding of customer behaviours across retail and catering, leveraging CRM data and market research. Developing tailored, segment-specific loyalty programs, such as rewards for high-frequency caterers and volume discounts for retailers. Monitoring competitor activity and market trends to proactively adapt strategies and maintain a competitive edge.
- Omnichannel Campaign Execution: Leading trade promotions, POS materials, and digital campaigns (email, social media, e-commerce) designed specifically for retail and catering audiences. Partnering with the Digital Team to enhance B2B platforms, including click-and-collect for retailers and bulk ordering tools for caterers. Ensuring brand consistency across all touchpoints while adapting messaging to address sector-specific challenges (e.g., cost efficiency for caterers, foot traffic for retailers).
- Brand & Campaign Management: Guaranteeing brand consistency across all marketing materials while tailoring messaging to the specific needs of each sector. Developing and executing trade promotions, loyalty programs, and seasonal campaigns to drive footfall and increase sales.
- Catering Division Growth: Leading initiatives to capitalize on the growing catering sector and drive expansion. Building and nurturing relationships with catering associations and industry influencers to elevate the brand's authority and presence in the market.
- Budget & Performance: Managing a multi-million-pound budget and optimizing spend across all marketing channels. Tracking key performance indicators (KPIs) such as sales growth, customer acquisition, campaign ROI, and market share. Reporting performance results to senior leadership, providing actionable insights for continuous improvement.
You will need:
- Commercial and strategic business acumen to identify opportunities and risks across our Marketing and Digital offering, creating a coordinated strategic approach that delivers competitive advantage for Booker.
- Designing marketing strategies across multiple propositions.
- Customer understanding and empathy to build and coordinate the communication of our propositions that ties our different channels together for customers.
- Marketing campaign development to deliver compelling customer-focused campaigns across different media channels.
- Digital communication skills to ensure that our communications strategy uses, and keeps pace with digital media.
- Ability to develop a company narrative to build a coherent and compelling overall comms strategy across all channels and stakeholders.
- Delivering marketing strategies to B2B customers.
What's in it for you
At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:
- A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
- After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, i.e. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
- 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals throughout the year.
- Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
- Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
- 50% off health checks at Tesco Pharmacy.
- Exclusive access to discounted RAC breakdown cover rates.
- An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
- After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
- Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
- Life Assurance - You are covered for death in service life cover of up to three times annual pay.
- Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
- A great holiday package.
Head of Customer Trade Marketing employer: Booker Group
Contact Detail:
Booker Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Trade Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing, especially within the retail and catering sectors. Understanding current market dynamics will help you speak confidently about how you can contribute to Booker’s strategy during interviews.
✨Tip Number 2
Network with professionals in the wholesale and catering industries. Attend relevant events or webinars to connect with potential colleagues and gain insights into the challenges they face, which can inform your approach to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to adapt strategies for different customer segments, as this is crucial for the Head of Customer Trade Marketing position.
✨Tip Number 4
Research Booker’s current marketing initiatives and think critically about how you could enhance them. Being able to present fresh ideas during your interview will demonstrate your proactive mindset and genuine interest in the company.
We think you need these skills to ace Head of Customer Trade Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, particularly in both retail and catering sectors. Use specific examples of past campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven insights and customer-centric solutions. Mention how your skills align with the responsibilities outlined in the job description, such as developing tailored loyalty programmes and executing omnichannel campaigns.
Showcase Your Strategic Thinking: Provide examples of how you've successfully developed and implemented marketing strategies in previous roles. Highlight your ability to analyse customer behaviour and market trends to inform your decisions.
Highlight Collaboration Skills: Emphasise your experience working cross-functionally with sales, product, and operations teams. Showcase how your collaborative approach has led to successful campaign execution and brand consistency across various channels.
How to prepare for a job interview at Booker Group
✨Understand the Dual-Sector Strategy
Familiarise yourself with the unique needs of both retail and catering sectors. Be prepared to discuss how you would design and implement trade marketing strategies tailored to each sector, showcasing your understanding of seasonal promotions and menu-driven solutions.
✨Showcase Your Data-Driven Insights
Highlight your experience with customer segmentation and insights. Be ready to explain how you've used CRM data and market research in the past to develop tailored loyalty programmes and adapt strategies based on competitor activity.
✨Demonstrate Omnichannel Campaign Experience
Prepare examples of successful omnichannel campaigns you've led. Discuss how you ensured brand consistency while adapting messaging for different audiences, particularly in digital spaces like social media and e-commerce.
✨Discuss Budget Management Skills
Be ready to talk about your experience managing large budgets and optimising spend across various marketing channels. Highlight your ability to track KPIs and provide actionable insights for continuous improvement, as this will be crucial for the role.
