Senior Loyalty & CRM Specialist

Quest Search & Selection are proud to partner with a multi-site, B2C consumer business.

The role of Senior Loyalty & CRM Specialist to lead the development, launch, and daily management of the new Loyalty Programme. This role is ideal for someone with a strong understanding of loyalty schemes, customer behavior, and a proven ability to manage large-scale projects successfully.

Duties & Responsibilities for this Senior Loyalty & CRM Specialist:

• Develop and maintain a Loyalty Scheme activity plan to generate additional revenue.
• Analyse performance, customer data, and market trends to optimise revenue-driving activities.
• Acquire new customers through channels (website, social media, in-store, etc.)
• Evaluate ROI on all activities and provide regular performance reports to stakeholders.
• Leverage insights and feedback to improve engagement, retention, and satisfaction through the loyalty program.
• Manage rewards to align with customer expectations and brand values..
• Ensure all campaigns meet legal requirements and align with brand standards.
• Monitor the customer database to maintain data accuracy across the business.
• Develop and maintain a clear communication plan.

To be successful in this Senior Loyalty & CRM Specialist:

• Ideally have 2 + years' experience in a retail, app (B2C), banking, eCommerce where they have evidence of loyalty & new customer acquisition
• Deep understanding of consumer behaviour and best practices in loyalty programs
• Strong stakeholder management and communication at all levels
• Proficient in customer relationship management (CRM) systems and loyalty platforms
• Exceptional writing, editing, proofreading capabilities and Excel.
• Analytical mindset with expertise in interpreting complex data and developing actionable strategies

The benefits of this Senior Loyalty & CRM Specialist:

• Great Head Office environment (please note this is a fully WIO role).
• 22 days Holidays.
• Contributory pension.
• Free car park.
• Discount across the group.
• Training & development opportunities.

If this opportunity sounds like you and you feel you have the experience and skill and want to be part of a growing and innovative company, then please apply quoting the reference no.JO-2503-115045

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.