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For Companies At a Glance
- Tasks: Lead multi-million-pound marketing budgets and optimise campaigns across TV, radio, and digital channels.
- Company: Join an innovative iGaming company making waves in the entertainment industry.
- Benefits: Enjoy a competitive salary and flexible working with 3 days in the vibrant Central London office.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Proven experience in acquisition marketing, especially with ATL channels and complex media mixes.
- Other info: Ideal for data-driven marketers looking to make a significant impact in a leading company.
The predicted salary is between 39600 - 77000 £ per year.
An exciting opportunity has arisen with an innovative iGaming company looking for a Marketing Manager to join their team. The ideal candidate will have a strong background in acquisition marketing and above-the-line (ATL) channels, with a solid understanding of complex media mixes, including TV, radio, sponsorships, VOD, and digital marketing.
What You'll Do:
- Lead and manage multi-million-pound marketing budgets, including TV, radio, podcasts, and digital channels.
- Implement and optimize TV advertising campaigns to drive actions such as website sign-ups and deposits.
- Work with media agencies to develop post-campaign analyses and present insights to drive future strategies.
- Build measurement frameworks and identify key business/media KPIs for campaign tracking and reporting.
- Use Medix Mix Modeling (MMM) to derive recommendations and improve media strategies.
- Conduct incrementality testing, AB testing, and competitor analysis to evaluate performance.
- Collaborate with the marketing team to research consumer and audience data, identifying trends and opportunities for acquisition growth.
- Prepare quarterly business reviews on marketing strategies and performance.
Key Requirements:
- Proven experience in acquisition marketing with a focus on ATL channels (TV, radio, VOD, sponsorships).
- Solid understanding of digital marketing (Paid Search, Paid Social, Programmatic, Affiliate).
- Experience working with multi-million-pound marketing budgets and analyzing performance across complex media channels.
- Knowledge of MMM and probabilistic reporting for TV campaign effectiveness.
- Proficiency in Excel, Google Analytics, Tableau, and tools like Adalyser for campaign tracking and analysis.
- Strong background in statistical analysis, including incrementality testing and AB testing.
- International marketing experience, particularly in regulated markets (e.g., global gambling restrictions), is a plus.
- Experience collaborating with agencies and presenting insights to senior stakeholders.
Salary & Benefits:
- Up to £55,000 salary
- Central London office location (3 days a week in office)
If you're a data-driven marketer with experience in acquisition and ATL media campaigns, apply now to join a leading iGaming company in Central London!
Marketing Manager ATL employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager ATL
✨Tip Number 1
Familiarise yourself with the latest trends in acquisition marketing, especially in ATL channels like TV and radio. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the iGaming industry and attend relevant events or webinars. Building connections can provide you with insider knowledge and potentially lead to referrals for the Marketing Manager position.
✨Tip Number 3
Brush up on your analytical skills, particularly in tools like Google Analytics and Excel. Being able to demonstrate your proficiency in analysing campaign performance will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed, focusing on how you optimised media strategies and achieved measurable results. This will showcase your hands-on experience and strategic thinking.
We think you need these skills to ace Marketing Manager ATL
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in acquisition marketing and ATL channels. Use specific examples of campaigns you've managed, particularly those involving TV, radio, and digital marketing.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of complex media mixes and your ability to manage multi-million-pound budgets. Mention any relevant tools you are proficient in, such as Google Analytics or Adalyser.
Showcase Your Analytical Skills: Include details about your experience with statistical analysis, incrementality testing, and AB testing. Highlight how these skills have contributed to successful marketing strategies in your previous roles.
Research the Company: Familiarise yourself with the iGaming industry and the specific company you're applying to. Understanding their market position and recent campaigns will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Acquisition Marketing Expertise
Be prepared to discuss your previous experience in acquisition marketing, particularly with ATL channels. Highlight specific campaigns you've managed, the budgets involved, and the results achieved to demonstrate your capability.
✨Understand Media Mix and Measurement
Familiarise yourself with complex media mixes and how they impact campaign performance. Be ready to explain how you would use tools like Medix Mix Modeling and other measurement frameworks to optimise campaigns and report on KPIs.
✨Prepare for Data-Driven Discussions
Since this role requires a strong background in statistical analysis, brush up on incrementality testing and AB testing. Prepare examples of how you've used data to inform marketing strategies and improve campaign effectiveness.
✨Demonstrate Collaboration Skills
This position involves working closely with media agencies and presenting insights to senior stakeholders. Think of examples where you've successfully collaborated with teams or agencies, and be ready to discuss how you communicate findings effectively.
