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For Companies At a Glance
- Tasks: Lead strategic planning for B2B communications and inspire creative briefs.
- Company: Join TMW Unlimited, a dynamic agency with 30 years of success in digital and advertising.
- Benefits: Enjoy 25 days holiday, flexible working, and a vibrant team culture.
- Why this job: Be part of a creative team that values innovation and collaboration.
- Qualifications: Experience in B2B strategy and strong presentation skills required.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced B2B senior strategist/planner who is passionate about B2B communications and who is comfortable working within a growing and fast-moving account. They will be required to work alongside the planning director, to take the strategic lead and push our remit, working alongside the client team. They won’t just be solving briefs; they will grow to have strategic oversight of multiple briefs and business units.
The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness. They need to have a proven history of delivering strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.
Responsibilities- Take, probe and respond to business-as-usual briefs and bigger campaign briefs
- Craft insight-led creative briefs
- Develop value propositions and segmented messaging frameworks
- Develop briefs to inspire exciting and culturally relevant content
- Improve the work throughout the creative process, backed by insight
- Keep on top of the latest marketing science and theory
- Be able to brief partner agencies/disciplines
- Develop testing plans and measurement frameworks
- Effectiveness analysis and data-informed recommendations
- Earn the trust of mid-level clients
What you will need to succeed:
- Strong core skills - journey planning, targeting and segmentation, messaging platforms, propositions
- Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives
- Good judge of creative work, knowing how to help creative get to the very best work
- Able to identify inspiring insights to inform a convincing strategy
- Able to synthesise complex information into a persuasive ‘story’ for clients
- Strong presentation skills
- Interpersonal skills to build relationships with clients, CS and creative leaders
- Good facilitation skills with senior clients and agency partners to achieve positive outcomes
- Can react quickly to, and overcome, challenges during the planning/creative process
- Experience as a strategist/planner in an agency environment
- B2B experience
- Experience of B2B buyer behaviours and need states
- Experience of developing value propositions and comms frameworks to support B2B buyer journeys
- Experience of content development
We believe in the power of a strong culture that puts people at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow. You’ll have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
Great benefits package, including:
- 25 days holiday (increasing year on year to max 30 days)
- Christmas Closure, Birthday Day and Volunteer Day
- Flexible Bank holidays
- Flexible Hybrid working
- Pension, Life Assurance, Eye Tests, Flu Jabs
- Purchase Holiday, Taste Card
- Cycle to work and Electric Car Scheme
We have a calendar of social and charity events throughout the year; there’s always something going on. Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people - including you.
We are an Equal Opportunities employer and welcome applications from all sections of the community. As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neurodivergence, disability, gender, gender identity or expression.
B2B Senior Strategist employer: TMW
Contact Detail:
TMW Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Senior Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in B2B communications and marketing. Being able to discuss recent developments or case studies during your interview will show that you're not only knowledgeable but also genuinely passionate about the field.
✨Tip Number 2
Network with professionals in the B2B space, especially those who have experience in strategic planning. Attend industry events or webinars where you can connect with potential colleagues or mentors who might provide insights into the role and company culture.
✨Tip Number 3
Prepare to showcase your ability to synthesise complex information into compelling narratives. Practise presenting your past strategies and how they led to successful outcomes, as this will demonstrate your strategic thinking and communication skills.
✨Tip Number 4
Research TMW Unlimited's recent campaigns and their approach to B2B strategy. Being able to reference specific projects during your conversation will highlight your interest in the company and your understanding of their work.
We think you need these skills to ace B2B Senior Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B strategy and communications. Use specific examples that demonstrate your ability to deliver strategies and persuade clients, as these are key requirements for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B communications and detail how your skills align with the responsibilities outlined in the job description. Mention your experience with journey planning, targeting, and segmentation to show you understand the role.
Showcase Your Creative Insight: Provide examples of past projects where you developed insight-led creative briefs or value propositions. This will demonstrate your ability to inspire effective and award-winning creative work, which is crucial for the position.
Highlight Interpersonal Skills: Since building relationships with clients and team members is essential, include instances where you've successfully facilitated discussions or collaborated with senior clients and agency partners. This will showcase your strong interpersonal skills.
How to prepare for a job interview at TMW
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B communications during the interview. Discuss specific strategies you've implemented and how they have positively impacted client relationships and business outcomes.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach strategic planning. Be ready to share examples of how you've identified opportunities for clients and crafted insight-led creative briefs that resonate with target audiences.
✨Familiarise Yourself with Current Trends
Stay updated on the latest developments in social and digital channels. Being able to discuss how these trends can be leveraged to meet brand objectives will show your proactive approach and industry knowledge.
✨Practice Your Presentation Skills
Since strong presentation skills are crucial for this role, practice articulating your ideas clearly and confidently. Consider preparing a mock presentation on a relevant topic to demonstrate your ability to communicate effectively with clients and stakeholders.
