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- Tasks: Lead and innovate group fitness programs, ensuring member satisfaction and engagement.
- Company: Join PureGym, a leader in making fitness accessible and enjoyable for everyone.
- Benefits: Enjoy flexible working, gym membership, private healthcare, and enhanced maternity pay.
- Why this job: Be part of a vibrant culture that inspires a healthier nation and drives fitness innovation.
- Qualifications: Proven leadership in fitness, strategic planning, and exceptional people management skills required.
- Other info: Opportunity to shape the future of group fitness across multiple locations.
The predicted salary is between 48000 - 72000 £ per year.
We're looking for a Head of Group Fitness to join our growing Team! The purpose of the Head of Group Fitness at PureGym is to provide strategic and operational leadership for the group exercise function, ensuring it becomes one of the cornerstones of PureGym’s member experience and business growth. This role is responsible for driving innovation, quality, and engagement in group fitness programs, aligning them with the company’s vision to make fitness accessible and enjoyable for everyone.
The Role:
- Strategic Leadership: Help develop and implement a long-term vision for the group fitness team, aligning with PureGym’s overarching business strategy. Innovate and evolve the group fitness portfolio, ensuring cutting-edge and diverse offerings that cater to all fitness levels and demographics. Identify and drive new revenue opportunities within group fitness, including digital offerings and partnerships.
- Operational Excellence: Oversee the operational delivery of group fitness programs across all PureGym locations, ensuring consistency, quality, and member satisfaction. Monitor and analyse key performance indicators (KPIs) such as attendance, member engagement, and retention rates, using data to refine offerings.
- Team Leadership: Develop and execute instructor recruitment, training, and development strategies to ensure a pipeline of highly skilled talent across the group.
- Member Experience & Engagement: Drive member engagement through the creation of vibrant and inclusive group fitness communities. Integrate digital tools and platforms to enhance the in-club and virtual group exercise experience.
- Stakeholder Collaboration: Work closely with marketing, product development, and technology teams to promote and expand group fitness offerings. Partner with industry leaders, suppliers, and certifying bodies to ensure PureGym remains at the forefront of fitness trends.
Qualifications:
- Proven Leadership: Extensive experience in leading within the fitness, wellness, or related industries.
- Passion for Fitness: Deep understanding of group fitness's role in driving member engagement and retention.
- Strategic Execution: Demonstrated success in strategic planning and operations across multi-site or large-scale environments.
- Commercial Acumen: Identifies and delivers measurable outcomes using evidence-based analysis and data to guide decision making.
- Business Acumen: Proficient in budget management and revenue generation.
- Consumer-Focused: Shapes group exercise offerings based on research and market trends to meet member needs.
- Innovative Creator: Expertise in developing and launching new class concepts.
- Exceptional People Management: Proven ability to build and lead diverse, high-performing teams.
- Collaborative Communicator: Strong relationship-building and influence skills across all business levels.
- Organized & Proactive: Highly detailed, forward-thinking, and solutions-oriented.
- Self-Starter: Takes initiative while working collaboratively with leadership.
- Adaptable & Hands-On: Thrives in fast-paced environments, embraces change, and supports teams where needed.
The Benefits:
- Gym membership for you + 1
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Enhanced maternity pay
Join us on our mission to inspire a healthier nation.
Head of Group Fitness NEW PureGym Posted today Competitive London employer: PureGym Group
Contact Detail:
PureGym Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Group Fitness NEW PureGym Posted today Competitive London
✨Tip Number 1
Familiarise yourself with PureGym's current group fitness offerings and identify any gaps or areas for innovation. This will not only help you understand their business better but also allow you to propose fresh ideas during your interview.
✨Tip Number 2
Network with current or former employees of PureGym, especially those in leadership roles. They can provide valuable insights into the company culture and expectations, which can be a game-changer in your approach.
✨Tip Number 3
Stay updated on the latest trends in group fitness and wellness. Being able to discuss recent innovations or successful programmes from other gyms can demonstrate your passion and strategic thinking during discussions.
✨Tip Number 4
Prepare to showcase your leadership style and how it aligns with PureGym’s mission. Think of specific examples where you've successfully led teams or projects that resulted in increased member engagement or satisfaction.
We think you need these skills to ace Head of Group Fitness NEW PureGym Posted today Competitive London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience in the fitness industry. Focus on your achievements in group fitness management, strategic planning, and team leadership to align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and your vision for group fitness at PureGym. Mention specific examples of how you've driven innovation and engagement in previous roles.
Highlight Relevant Experience: In your application, emphasise your experience with operational excellence and data analysis. Provide examples of how you've used KPIs to enhance member satisfaction and retention in group fitness settings.
Showcase Your Collaborative Skills: Demonstrate your ability to work with various stakeholders. Include examples of past collaborations with marketing, product development, or technology teams to promote fitness offerings and drive business growth.
How to prepare for a job interview at PureGym Group
✨Show Your Passion for Fitness
Make sure to express your genuine enthusiasm for fitness and group exercise during the interview. Share personal experiences or stories that highlight your commitment to promoting a healthy lifestyle, as this will resonate with the company's mission.
✨Demonstrate Strategic Thinking
Prepare to discuss your vision for the group fitness function at PureGym. Think about innovative ideas you could bring to the table and how they align with the company's goals. Be ready to provide examples of past strategic initiatives you've successfully implemented.
✨Highlight Leadership Experience
Since this role requires strong leadership skills, be prepared to share specific examples of how you've built and led high-performing teams in the past. Discuss your approach to instructor recruitment, training, and development, showcasing your ability to nurture talent.
✨Understand Member Engagement
Familiarise yourself with current trends in member engagement and retention within the fitness industry. Be ready to discuss how you would create vibrant and inclusive group fitness communities, and how digital tools can enhance the member experience.
