Lifecycle Marketing Lead

Hey! We’re team Fyxer. If you haven’t already, you should check out what we’re building.

The basics:

• £60,000 - £80,000 salary plus significant equity opportunity
• Right for a growth expert with experience in B2C or self-serve B2B SaaS doing CRM / Retention / Lifecycle Marketing / Rev Ops.
• Experience with Customer.io / Hubspot a bonus.
• 4 days/week in our central London office, 1 day WFH.

What are we building?

An AI Executive Assistant. Walk around the average office and you’ll see people’s days taken up by emails, Slack and meetings instead of real work. People in client facing roles - think sales, professional services firms, recruiters - feel this pain most acutely. Instead of advising and connecting with clients, they spend hours doing admin. Following up. Scheduling meetings, then taking notes on them. Answering questions they’ve been asked a thousand times. Sorting through the mess that is their inbox. We’ve built an AI executive assistant that looks at all your emails, messages and meetings, and uses that knowledge to answer your email, schedule meetings, take next steps from meetings and organise your inbox. We turn every employee into a top performer, effortlessly.

Unlike other startups, we’re a pure-play applied AI company, not a SaaS company with AI features hastily bolted on! We make use of the best techniques (fine tuned open source models, tool use, and retrieval augmented generation) and as a result, users send 53% of the email drafts we generate.

How has it been going?

We launched our product in March 2024. Since then we’ve gone from $0 to $3.6m in Annualised Recurring Revenue, from thousands of paid users. We’ve done this with a team of just 10 and without using any paid marketing until the start of November. We spent 3 months in San Francisco at HF0, the best AI startup accelerator in the world, learning from experts like the CEO of Instacart, Head of Applied Research at OpenAI and the cofounder of Snowflake. We’ve now raised a Series A from a top firm to expand the team and fund rapid growth.

What do we value?

We’re very intentional about adding new people. We think a small team of exceptional people working hard at a problem they care about will always beat a larger, less focused team. That does mean you’ll need to bring an intensity to this role that might not be asked at other companies. But it also means you will be fast tracked into more senior roles and responsibilities far earlier. We also believe in hiring people who want ownership and autonomy in their work, and giving it to them. We’ll reach $15m in revenue by the end of 2025 - there will be plenty of opportunities for you!

About the role:

As Lifecycle Marketing Manager, you will help us engage, convert, retain users, and help Fyxer spread like wildfire through our users’ companies. You will set up and optimise automated, personalized marketing to our users via email, SMS, WhatsApp, and phone calls. You will report to the Growth Director in the Marketing team. We prioritise skills, experience, and a drive to succeed over traditional markers of seniority; we value self-starters who are always looking for ways to improve results, the business, and themselves. Joining Fyxer at this exciting early stage will require a hands-on, curious, adaptable, and results-driven person. Your values and character are just as important to us as your skills and experience, as we’re building an exceptional team.

What You’ll Do:

• Get users the right message at the right time – Ensure every user receives the most relevant communication based on who they are and where they are in their journey.
• Own the automation and tooling – Work with the Growth Engineers to build out our Single Customer View and the system we need to send sophisticated and large scale user communications.
• Receive briefs from teams, execute campaigns – Work closely with Marketing, Sales, and Customer Success, taking briefs and turning them into automated, targeted messaging campaigns.
• Brief the Content team for words, images and videos to improve the emails.
• Measure and optimise performance – Run hundreds of split tests, analyse the data and constantly improve the system.
• Improve the customer journey – Identify gaps and opportunities to improve the user experience, convert users to paid and get more users within their organisations.
• Run multi-channel campaigns – Having built out the email system, test SMS, WhatsApp, direct mail and phone calls to engage users at every stage of their journey.

4 reasons this role is remarkable:

• You will work on an exciting AI product with ravenous product-market fit, in a massive category in both the USA and UK.
• You’ll learn quickly and gain significant responsibility, supported by an experienced Growth Director and CMO.
• You’ll work in AI. The most exciting business opportunity ever.
• Join early while we’re still a team of 15 (plus 5-10 agencies/freelancers), growing to 40 by the end of the year. The perfect time to join any company.

What does our ideal hire look like?

• Collaboration is second nature – You enjoy working across teams and see Lifecycle Marketing as a service function that supports Marketing, Sales, and Customer Success.
• 5+ years of experience in lifecycle or email marketing, ideally in B2B SaaS.
• Strong technical skills – Comfortable with marketing automation tools and CRM systems.
• Data-driven mindset – You make decisions based on numbers and continuously look for ways to improve.
• Hands-on and proactive – You don’t just come up with ideas; you execute them and make things happen.
• You’ve worked at an early stage company that has seen rapid growth.