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For Companies At a Glance
- Tasks: Join our team to enhance user journeys through A/B testing and data analysis.
- Company: Royal London is the UK's largest mutual life, pensions, and investment company.
- Benefits: Enjoy 28 days annual leave, up to 14% pension matching, and private medical insurance.
- Why this job: Be part of a collaborative culture focused on digital innovation and user experience.
- Qualifications: Deep experience in digital optimisation and familiarity with tools like Google Analytics and Optimizely.
- Other info: Hybrid working model with a commitment to inclusion and diversity.
The predicted salary is between 43200 - 72000 £ per year.
Company: Royal London Group
Contract Type: Fixed Term: 12 month
Location: Alderley Park/ Edinburgh/ London
Working style: Hybrid 50% home/office based
About The Role
We are looking for a Senior Digital Optimisation Consultant to join the Experimentation and optimisation team. You will collaborate with the Brand & Marketing Teams to determine and define the issues in the user journey that affect performance. Create hypothesis and concepts to address areas of friction in the user journey and execute AB and Multi-variant test to test your hypothesis. This is a highly analytical and insight led role, needing to translate and link digital user behaviour KPIs in the end-to-end Customer experience. Embedding learning and best practice across the Marketing and Data teams and collaborating to define journey and page changes for copy and visual design, as well as inputting into proposition strategies, UX approach and the delivery of digital solutions.
Responsibilities:
- Collaborate with UK Marketing and Brand teams to improve the efficiency of campaigns by improving performance of key digital funnels and supporting/shaping A/B testing plans.
- Identify key digital experience weak points and support with build within an A/B tool across the end-to-end website journey/pages.
- Support the Marketing and Data teams with analysis using a range of web analytical tools, UX techniques and CRO techniques to drive improved conversion rates.
- Collaborate with a range of stakeholders (internal & external) such as Commercial Partners, UX, developers, media agencies, proposition, brand, and compliance to deliver production ready A/B & MVT tests.
- Ensure the online journeys are tagged correctly and ensure all event tracking & custom variables within GTM are in place for existing and new journeys builds.
- Support and contribute to an archive of learnings that can be shared and disseminated with audience communities.
- Maintain and monitor key conversion dashboards and multichannel funnel tracking across all products and by distribution channel.
- Develop hypothesis, testing methodology and success criteria to the continual optimisation of key digital funnels.
- Manage/update the A/B roadmap and provide visibility to key stakeholders.
- Collaborate with the Digital Estate and GTC teams to deliver change and embed into design standards the learnings from experiments.
- Input into Proposition development and reviews.
About You
- Deep experience in delivering digital conversion optimisation throughout the Customer lifecycle.
- Experience of using testing tools such as, Optimizely, Maxymiser etc., supporting development processes and understanding of CSS, HTML and scripts.
- Knowledge of UX and user behaviour across desktop, mobile, tablet and apps.
- Experience of managing multiple concurrent experiments in a business with a portfolio of propositions and customer segments.
- Experience of using digital insights tools Google Analytics, Adobe Analytics, Qualaroo, Hotjar or similar.
- Knowledge of CMS systems and application of experiments on responsive design websites.
- Technical understanding with analytics tracking, such as Google Tag Manager, Ensighten or similar.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services. Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve. We’ve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.
Inclusion, Diversity and Belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
Senior Digital Optimisation Consultant. employer: Royal London
Contact Detail:
Royal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Optimisation Consultant.
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Optimizely and Google Tag Manager. Having hands-on experience or even a project showcasing your skills with these tools can set you apart from other candidates.
✨Tip Number 2
Network with current or former employees of Royal London Group on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved digital conversion rates in previous roles. Be ready to explain your thought process behind A/B testing and how you analysed results to drive decisions.
✨Tip Number 4
Stay updated on the latest trends in digital optimisation and UX design. Being able to reference recent developments or case studies during your discussions can demonstrate your passion and commitment to the field.
We think you need these skills to ace Senior Digital Optimisation Consultant.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and A/B testing. Use specific examples that demonstrate your analytical skills and familiarity with tools like Optimizely or Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience in improving digital user journeys.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data to drive decisions in previous roles. Mention any specific KPIs you’ve improved and the methodologies you employed to achieve those results.
Highlight Collaboration Experience: Since the role involves working with various teams, emphasise your experience collaborating with marketing, UX, and development teams. Share examples of successful projects where teamwork led to improved outcomes.
How to prepare for a job interview at Royal London
✨Understand the Role
Make sure you have a solid grasp of what a Senior Digital Optimisation Consultant does. Familiarise yourself with key responsibilities like A/B testing, user journey analysis, and collaboration with marketing teams. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used analytical tools like Google Analytics or Optimizely to drive conversion rates. Highlight your ability to translate data into actionable insights, as this is crucial for the role.
✨Demonstrate Collaboration Experience
Since the role involves working with various stakeholders, be ready to share experiences where you've successfully collaborated with teams such as UX, developers, or marketing. Emphasise your communication skills and how you’ve contributed to team success.
✨Prepare for Technical Questions
Brush up on your knowledge of CSS, HTML, and Google Tag Manager. Be prepared to answer technical questions that assess your understanding of digital optimisation tools and techniques, as well as your ability to implement changes effectively.
