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- Tasks: Lead marketing campaigns for investment products in a dynamic, collaborative environment.
- Company: Join William Blake Group, a top recruitment consultancy in the asset management sector.
- Benefits: Enjoy a hybrid work model and an outstanding salary package.
- Why this job: Make an impact with your creativity while working with talented teams across EMEA and APAC.
- Qualifications: Experience in marketing within asset management and strong project management skills are essential.
- Other info: Familiarity with Salesforce Marketing Cloud is a plus but not mandatory.
The predicted salary is between 48000 - 72000 £ per year.
An Investment Marketing Director role, supporting fixed income and equities marketing in EMEA and APAC. With high standards of performance and excellence for self, the role requires in-depth product knowledge to create successful marketing campaigns for different investment audiences.
Responsibilities
- Work in a highly collaborative environment and interact closely with investment teams and distribution to create compelling product campaigns that align with the business and sales strategy.
- Define KPI’s, monitor campaign performance, prepare reports, identify areas for improvement and provide regular insights to the broader team.
- Work with communications and marketing colleagues to produce effective and professional product marketing materials, across media channels, including written, visual, podcast/video, web, email, and social.
- Develop regional marketing plans to help deliver investment positioning for specific audiences such as events, digital newsletters, and written content.
- Review, initiate and lead the production process of relevant product collateral and contribute to the production of corporate marketing content.
- Govern consistency of messaging across existing product marketing materials.
Experience Required
- Previous relevant experience of managing marketing projects within the intermediary channel.
- Previous relevant experience in product marketing in the asset management industry with knowledge of fixed income and equities marketing.
- Advanced project and process management skills with the ability to work on multiple projects and multitask.
- Technical skill set to report data, recognise trends, and analyse and communicate the outcome of campaigns.
- Strong writing, proofreading, and editing skills.
- Team player who collaborates with stakeholders across the firm and any relevant third parties.
- Understanding of the regulatory environment.
- Prior experience of Salesforce Marketing Cloud preferable but not essential.
William Blake Group is a market-leading Buy-side recruitment consultancy focussing on 3 vertical specialisms across EMEA: Asset Management, Distribution, Private Markets, and Buy-side Digital Solutions.
Active Investment Manager - Marketing Director | London, UK | Hybrid employer: William Blake Group
Contact Detail:
William Blake Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Active Investment Manager - Marketing Director | London, UK | Hybrid
✨Tip Number 1
Network with professionals in the asset management industry, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in investment marketing.
✨Tip Number 2
Familiarise yourself with the specific products and services offered by StudySmarter. Understanding our offerings will help you tailor your conversations and demonstrate how your skills can contribute to our marketing strategies.
✨Tip Number 3
Stay updated on the latest marketing tools and technologies, particularly Salesforce Marketing Cloud. Even if you don't have direct experience, showing a willingness to learn and adapt can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your previous marketing campaigns in detail during interviews. Be ready to share specific examples of how you defined KPIs, monitored performance, and made data-driven decisions to improve campaign outcomes.
We think you need these skills to ace Active Investment Manager - Marketing Director | London, UK | Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing within the asset management industry. Emphasise your previous roles that involved managing marketing projects, especially in fixed income and equities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the investment marketing landscape. Mention specific campaigns you've worked on and how they align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, clearly demonstrate your advanced project management skills and your ability to analyse campaign performance. Use specific examples to illustrate your strong writing, proofreading, and editing abilities.
Highlight Collaboration Experience: Since the role requires working closely with investment teams and stakeholders, include examples of successful collaborations in your application. This will show your ability to work in a team-oriented environment.
How to prepare for a job interview at William Blake Group
✨Showcase Your Product Knowledge
Make sure to demonstrate your in-depth understanding of fixed income and equities marketing. Prepare to discuss specific campaigns you've worked on and how they align with the investment strategies of the firm.
✨Highlight Collaborative Skills
Since the role requires working closely with investment teams and distribution, be ready to share examples of how you've successfully collaborated in previous roles. Emphasise your ability to work in a team and communicate effectively with various stakeholders.
✨Prepare for Data-Driven Discussions
Given the importance of monitoring campaign performance and analysing data, brush up on your technical skills. Be prepared to discuss how you've used data to inform marketing strategies and improve campaign outcomes in the past.
✨Demonstrate Strong Writing Skills
As the role involves creating professional marketing materials, be ready to showcase your writing, proofreading, and editing abilities. Consider bringing samples of your work or discussing how you approach content creation across different media channels.
