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- Tasks: Develop and implement AI content strategies while optimising digital content across platforms.
- Company: Hogarth is a leading marketing transformation team focused on AI-driven solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and innovative projects.
- Why this job: Join a forward-thinking team that values creativity, collaboration, and the latest in AI technology.
- Qualifications: Experience in advertising or production, familiarity with generative AI, and strong communication skills required.
- Other info: This is a contract role based in London, perfect for those passionate about digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.
The AI Content Manager at Hogarth is focussed on developing and implementing effective AI content strategies that align with the company's AI-driven approach. They are responsible for crafting compelling content plans, conducting audience analysis and optimizing content across various digital platforms. This is not a creative role but requires a deep understanding of the content creation process, channel best practices and emerging digital trends. The Content Strategist collaborates closely with cross-functional teams to ensure content aligns with business objectives and resonates with target audiences. They analyse content performance metrics, identify opportunities for improvement and make data-driven recommendations to enhance content effectiveness.
The Content Strategist also plays a crucial role in maintaining brand consistency, developing content guidelines and ensuring all content adheres to Hogarth's quality standards. They work to streamline content workflows, leverage AI tools for content optimisation and contribute to the overall growth of Hogarth's content capabilities.
Responsibilities- Develop AI-powered content strategies to transform organizational content creation approaches
- Identify emerging generative AI trends impacting content production and distribution
- Integrate advanced AI content solutions across multiple organizational workflow systems
- Create personalized content experiences using intelligent AI-driven engagement strategies
- Establish comprehensive guidelines for ethical and effective AI content generation
- Implement rigorous quality assurance processes for AI-generated content and outputs
- Provide expert training on cutting-edge generative AI tools and techniques
- Recommend innovative AI platforms to streamline complex content production processes
- Design meaningful metrics tracking AI's impact on content performance objectives
- Monitor ethical considerations and potential biases in generative AI content development
This role reports to the Head Of Content Consulting. You will work closely with Business Consulting, Martech and Production teams. The Head of Content Consulting reports into the Global Head Of Marketing Transformation who is accountable for all of the team members working on future AI-driven production capabilities and innovations.
Requirements- Experience from a similar advertising/production agency
- Familiarity with generative AI and digital content trends
- Appetite to find new and innovative solutions to existing problems
- A proven content strategy experience in consulting or agency settings
- Expertise in creative strategy and omni-channel content planning
- Ability to adapt strategies for diverse markets and audiences
- Skilled in analysing metrics for strategic improvements
- Strong communication and stakeholder management skills
- Experience working with cross-functional teams effectively
- Strong project management and task prioritization skills
- Ability to mentor junior team members collaboratively
AI Content Manager employer: Digitalassetmanagementnews
Contact Detail:
Digitalassetmanagementnews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AI Content Manager
✨Tip Number 1
Familiarise yourself with the latest trends in generative AI and digital content. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing and AI sectors. Attend industry events or webinars where you can meet people who work at Hogarth or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive content strategy in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your capability to enhance content effectiveness.
✨Tip Number 4
Prepare to discuss your experience with cross-functional teams. Highlight instances where you've collaborated with different departments to achieve a common goal, as this is crucial for the AI Content Manager role.
We think you need these skills to ace AI Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an AI Content Manager at Hogarth. Familiarise yourself with AI content strategies, audience analysis, and digital trends to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in content strategy, particularly in advertising or production agencies. Showcase any familiarity with generative AI and how you've applied it in previous roles.
Showcase Your Skills: Clearly outline your skills in project management, stakeholder communication, and cross-functional collaboration. Provide specific examples of how you've successfully managed content projects and improved performance metrics.
Craft a Compelling Cover Letter: Write a tailored cover letter that reflects your understanding of Hogarth's mission and how your background aligns with their needs. Mention your appetite for innovative solutions and your ability to mentor junior team members.
How to prepare for a job interview at Digitalassetmanagementnews
✨Showcase Your AI Knowledge
Make sure to demonstrate your understanding of generative AI and its impact on content production. Be prepared to discuss recent trends and how they can be applied to enhance content strategies.
✨Highlight Your Analytical Skills
Since the role involves analysing content performance metrics, come equipped with examples of how you've used data to drive content improvements in previous roles. This will show your ability to make data-driven decisions.
✨Emphasise Collaboration Experience
The position requires working closely with cross-functional teams. Share specific instances where you successfully collaborated with different departments to achieve a common goal, showcasing your strong communication skills.
✨Prepare for Ethical Discussions
Given the focus on ethical AI content generation, be ready to discuss potential biases in AI and how you would address them. This shows that you are not only knowledgeable but also responsible in your approach to AI content management.
