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For Companies At a Glance
- Tasks: Lead B2B sales strategy and build partnerships in the fitness industry.
- Company: Join Fitness Superstore, a leading UK fitness retailer with 11 stores nationwide.
- Benefits: Enjoy a £70,000 salary, bonuses, healthcare, pension, discounts, and 29 days holiday.
- Why this job: Shape the future of commercial fitness while driving growth and innovation.
- Qualifications: Proven B2B sales leader with experience in health and fitness sectors.
- Other info: Work from our Northampton Head Office and collaborate across teams.
The predicted salary is between 42000 - 84000 £ per year.
Reporting to: Managing Director
Direct Reports: Retail Marketing Manager, Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we are looking for a Commercial Sales Development Manager to lead our commercial growth strategy expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 11 high-performing retail stores as your foundation, you'll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you'll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned and laser-focused on commercial success.
Key Responsibilities
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Establish and manage strategic relationships with key decision-makers gyms, hotels, schools, corporates, and public institutions etc.
- Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
What We're Looking For
- A proven B2B sales leader with a track record in high-value commercial sales ideally in the health, wellness, fitness or commercial gym equipment industry.
- Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
- Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
- Able to translate industry trends and client needs into strategic initiatives that drive revenue.
- Experience supporting and motivating retail teams to contribute to commercial sales objectives.
- Passionate about fitness, innovation, and delivering tailored solutions to clients.
- Comfortable with data, reporting, budgeting, and commercial decision-making.
- Tech-savvy experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
What We Offer
- £70,000 Basic Salary
- Discretionary Bonus up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On-Site Parking
Ready to Shape the Future of Commercial Fitness? If you're driven by growth, inspired by innovation, and ready to lead in the UK's evolving commercial fitness landscape we want to hear from you.
Commercial Sales Development Manager in Northampton employer: BODYPOWER SPORTS LTD
Contact Detail:
BODYPOWER SPORTS LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Sales Development Manager in Northampton
✨Tip Number 1
Network strategically within the fitness and wellness industry. Attend relevant trade shows, conferences, and local business events in Northampton to connect with potential partners and decision-makers who could influence your application.
✨Tip Number 2
Research Fitness Superstore thoroughly. Understand their current B2B strategies, product offerings, and market positioning. This knowledge will help you tailor your conversations and demonstrate your genuine interest in their commercial growth.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in B2B sales. Highlight how you've built partnerships and driven revenue growth in similar sectors, as this will showcase your capability to excel in the role.
✨Tip Number 4
Familiarise yourself with the latest trends in the fitness equipment market. Being able to speak knowledgeably about innovations and client needs will position you as a forward-thinking candidate who can contribute to Fitness Superstore's strategic initiatives.
We think you need these skills to ace Commercial Sales Development Manager in Northampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B sales, particularly in the health and fitness sector. Use specific examples of how you've driven commercial growth and built partnerships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fitness and innovation. Clearly outline how your skills align with the responsibilities of the Commercial Sales Development Manager role and how you can contribute to Fitness Superstore's growth.
Highlight Relevant Achievements: When detailing your work history, focus on quantifiable achievements that demonstrate your ability to drive sales and develop strategic relationships. Use metrics to showcase your success in previous roles.
Showcase Your Tech Savviness: Mention your experience with CRM systems, gym design tools, and sales analytics in your application. This will show that you are comfortable with the technology required for the role and can leverage it for commercial success.
How to prepare for a job interview at BODYPOWER SPORTS LTD
✨Showcase Your B2B Sales Experience
Be prepared to discuss your previous successes in B2B sales, particularly in the health and fitness sector. Highlight specific examples where you've developed strategies that led to significant commercial growth.
✨Demonstrate Relationship-Building Skills
Since this role involves establishing partnerships with key decision-makers, come equipped with stories that illustrate your ability to build and maintain strong professional relationships. Think about how you’ve navigated complex sales environments.
✨Understand the Market Trends
Research current trends in the fitness industry and be ready to discuss how these can impact the company's commercial strategy. Showing that you can translate industry insights into actionable strategies will impress the interviewers.
✨Prepare for Cross-Functional Collaboration Questions
This role requires working closely with various teams. Be ready to share experiences where you successfully collaborated with different departments, such as marketing or product development, to achieve common goals.
