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- Tasks: Lead the growth strategy for Weetabix Original and manage brand activities.
- Company: Join Weetabix, a beloved brand known for its commitment to quality and innovation.
- Benefits: Enjoy an annual bonus, double matched pension scheme, and 24/7 counselling service.
- Why this job: Be part of a dynamic team driving brand innovation and making a real impact.
- Qualifications: Experience in brand management and a passion for marketing are essential.
- Other info: Flexible hybrid working with mandatory office days for collaboration.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic Senior Brand Manager to lead the 5-year growth strategy for our iconic Weetabix Original brand. The successful candidate will develop, communicate, and implement an effective Marketing strategy and brand plan for Weetabix Original within the Weetabix brand portfolio, delivering the complete P&L objectives.
Responsibilities
- Planning, monitoring and execution of all brand activity necessary to deliver the brand plan through first-class project management.
- Ensure the enthusiastic acceptance of the brand plan within the business and with key external stakeholders.
- Control, monitor and direct the work of the assigned agencies and propose practical proposals to the Head of Marketing.
- Ensure rigorous insight is collected, processed and utilised within the brand planning process.
- Monitor and analyse ongoing internal and external brand performance and make recommendations to course-correct as necessary.
- Constantly challenge the business to develop new and innovative ways of delivering the brand objectives.
- Deliver world-class launch programs for NPD: Accountable for the range’s innovation strategy, working closely with the Innovation and Insights Teams.
- Accountable for the launch (post-business approval) and first-class in-market execution.
Benefits
- Annual bonus
- Double matched ER contributed pension scheme
- Annual Salary review
- Access to 24/7 counselling service (in partnership with Grocery Aid)
Please Note: Our company policy is not to advertise salaries as we want to benchmark all candidates based on skills and experience that need to be evidenced upon application and screening.
Closing date: 6th April. Interview process: Commencing with a Teams interview followed by a face interview at our site in Burton Latimer. Working pattern: Hybrid but you will need to be flexible depending on team tasks and resources. Weetabix Wednesday is a non-negotiable where we all come into the office for business partnering and meetings.
Senior Brand Manager employer: The Weetabix Food Company
Contact Detail:
The Weetabix Food Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with the Weetabix brand and its market positioning. Understanding the brand's history, values, and current marketing strategies will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful brand management projects you've led in the past. Highlight your project management skills and how you've driven growth through innovative marketing strategies, as these are key aspects of the role.
✨Tip Number 3
Network with current or former employees of Weetabix on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Stay updated on industry trends and competitor activities in the breakfast cereal market. Being knowledgeable about the competitive landscape will allow you to make informed recommendations and demonstrate your strategic thinking during discussions.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Senior Brand Manager. Familiarise yourself with Weetabix's brand values and their growth strategy to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in brand management, particularly any achievements related to P&L objectives and project management. Use specific metrics to demonstrate your impact in previous roles.
Write a Compelling Cover Letter: In your cover letter, express your passion for the Weetabix brand and outline how your skills align with their needs. Mention your ability to innovate and challenge the status quo, as these are key aspects of the role.
Proofread Your Application: Ensure that your application is free from spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a Senior Brand Manager.
How to prepare for a job interview at The Weetabix Food Company
✨Understand the Brand
Before your interview, make sure you have a deep understanding of the Weetabix Original brand. Familiarise yourself with its history, current market position, and recent marketing campaigns. This will help you demonstrate your passion for the brand and your ability to contribute to its growth strategy.
✨Showcase Your Project Management Skills
As a Senior Brand Manager, you'll need excellent project management skills. Be prepared to discuss specific examples of how you've successfully planned, executed, and monitored brand activities in the past. Highlight any tools or methodologies you used to ensure projects were delivered on time and within budget.
✨Prepare for Insight-Driven Discussions
The role requires rigorous insight collection and analysis. Come prepared with examples of how you've used data to inform brand strategies in previous roles. Discuss how you’ve monitored brand performance and made recommendations based on your findings.
✨Demonstrate Innovation and Creativity
Weetabix is looking for someone who can challenge the status quo and bring innovative ideas to the table. Think of examples where you've introduced new concepts or strategies that led to successful outcomes. Be ready to share your thoughts on potential innovative approaches for the Weetabix Original brand.
