Director of Marketing, Student Recruitment and External Relations

Marketing, Student Recruitment, Business Development and External Relations

1. Developing and leading the marketing, student recruitment and external relations strategy for the College, with an accompanying action plan.
2. Developing a suite of metrics and KPIs in support of the Marketing Strategy and as a key component of the annual business plan (Strategic Chapter): be accountable for performance against these KPIs.
3. Acting as a key adviser to the SLT, providing market research and data analysis to assist in strategic decision making, including curriculum planning and business development.
4. Leading and developing a high-performing marketing team to act proactively in promoting the College and its services, managing out-sourced marketing activities as appropriate.
5. Strategically leading the end-to-end student recruitment process supported by the Student Services Manager.

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