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- Tasks: Join us as a Digital Marketing Analyst to optimise website performance through A/B testing and analytics.
- Company: Be part of a dynamic games and gambling site that values innovation and growth.
- Benefits: Enjoy hybrid work, free meals, gym membership, and a competitive salary up to £50k.
- Why this job: Make an impact by improving user experience while collaborating in a relaxed, tech-savvy environment.
- Qualifications: Experience with CRO tools, basic coding skills, and a strong analytical mindset are essential.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Do you have a good knowledge of website conversion rate optimisation, A/B testing and web analytics? You could be progressing your career at a growing games / gambling site.
As a Digital Marketing Analyst you will report to the Experimentation Lead to assist in discovering the best ways to attract and retain customers and will become the SME in this area for the business.
Responsibilities will encompass:
- Designing, developing and overseeing A/B and multivariate testing
- Ensuring best practices are followed and maximising usage of CRO tools (Optimizely)
- Collaborating with product, design, engineering and marketing teams to develop data driven experiment ideas that improve user experience and business performance
- Assessing the commercial impact and making suggestions that align with business objectives using analytics and reporting insights
Location / WFH: There is a hybrid work from home policy with three days a week; when you’re in the office you’ll be collaborating with fellow technologists in a relaxed environment in awesome custom built offices in Sunderland with a range of facilities and perks including free meals at the onsite restaurant as well as membership at onsite gym.
About you:
- You have experience of using CRO and A/B testing tools - Optimizely preferred but will consider others
- You’re tech savvy and have some basic HTML, CSS and JavaScript coding skills
- You have an analytical mindset and commercial acumen
- You have experience with Google Web Analytics or similar tools to track and evaluate test performance
- You’re capable of managing multiple experiments and tests
- You’re collaborative with great communication skills
What’s in it for you: As a Digital Marketing Analyst you will earn a competitive package:
- Salary to £50k
- Continual training, learning and career development opportunities
- Bonus
- Pension
- Private medical care
- Plus a range of other perks and benefits
Apply now to find out more about this Digital Marketing Analyst (CRO A/B HTML) opportunity.
At Client Server we believe in a diverse workplace that allows people to play to their strengths and continually learn. We’re an equal opportunities employer whose people come from all walks of life and will never discriminate based on race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The clients we work with share our values.
Digital Marketing Analyst employer: Client Server
Contact Detail:
Client Server Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation (CRO) and A/B testing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who specialise in CRO and analytics. Attend industry events or join online forums to connect with others, as personal referrals can significantly boost your chances of landing an interview.
✨Tip Number 3
Brush up on your HTML, CSS, and JavaScript skills. Even basic knowledge can set you apart from other candidates, so consider taking a short online course or working on personal projects to demonstrate your technical abilities.
✨Tip Number 4
Prepare to discuss specific examples of past A/B tests you've conducted or contributed to. Be ready to explain the process, results, and how they impacted business objectives, as this will highlight your practical experience and analytical mindset.
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with website conversion rate optimisation, A/B testing, and web analytics. Use specific examples that demonstrate your skills in these areas.
Craft a Strong Cover Letter: Write a cover letter that showcases your analytical mindset and commercial acumen. Mention your familiarity with CRO tools like Optimizely and your coding skills in HTML, CSS, and JavaScript.
Showcase Collaboration Skills: In your application, emphasise your ability to work collaboratively with product, design, engineering, and marketing teams. Provide examples of past projects where you successfully worked in a team environment.
Highlight Relevant Tools Experience: Mention your experience with Google Web Analytics or similar tools. Detail how you've used these tools to track and evaluate test performance in previous roles.
How to prepare for a job interview at Client Server
✨Showcase Your A/B Testing Knowledge
Be prepared to discuss your experience with A/B testing and conversion rate optimisation. Highlight specific examples of tests you've conducted, the tools you used (like Optimizely), and the outcomes. This will demonstrate your expertise and understanding of the role.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, be ready to explain how you've used data to drive decisions in previous roles. Discuss any experience with Google Web Analytics or similar tools, and how you've evaluated test performance to inform business strategies.
✨Emphasise Collaboration
The position involves working closely with various teams. Share examples of how you've successfully collaborated with product, design, engineering, or marketing teams in the past. This will show that you're a team player who can communicate effectively across departments.
✨Prepare for Technical Questions
Brush up on your basic HTML, CSS, and JavaScript skills, as these are relevant to the role. Be ready to answer technical questions or even solve problems on the spot, as this will showcase your tech-savviness and readiness for the job.
