Segment Marketing (CRM) Senior Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the team: We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program. We seek a passionate and driven CRM professional to join our team.

The Segment Marketing (CRM) Senior Manager will be responsible for driving communication (email, push notifications, in-product placements, and landing pages) and promotions across key customer segments and Expedia Group Brands. In this role, you will:

• Be responsible for setting strategy, ongoing planning and delivery of key CRM campaigns across several of core Expedia Brands to drive key business objectives, working closely with relevant teams to ensure successful delivery (such as CRM production and operations, capabilities, finance, analytics, creative and brand teams).
• Create, align and communicate the strategic vision, project plan, progress and performance of the owned CRM campaigns to senior stakeholders in a clear, structured, and succinct manner.
• Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. Aggregate and prioritize actions and integrate with work planning across TEaL.
• Drive team effectiveness by setting example, sharing best practice knowledge, and promoting collaboration and productivity.
• Leverage research, data and test insights to identify opportunities and develop strategies to enhance comms and promotions impact and improve customer experience.
• Ensure stakeholder alignment, technical & creative briefing aligns to plans. Sign-off on test and channel-specific designs, as well as final creative before send.
• Influence our capability roadmap to enhance our campaigns end-to-end.
• Ensure TEaL delivers against Brand level objectives that are agreed based on specific initiatives.

Experience and qualifications:

• Bachelor's or Master’s degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience.
• A minimum of 6 years of experience in a CRM role, preferably in the e-commerce and/or online marketing space.
• Ability to drive planning and decision making to deliver on key objectives, in a data and insights-driven way.
• Ability to influence across teams and partners.
• The ability to demonstrate leadership skills, and a passion for team development, performance and results either directly or indirectly in matrixed organizations.
• Strong analytical skills, with exposure to multivariate testing techniques.
• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns.
• Highly attentive to detail in dealing with complex projects and time-sensitive initiatives.
• Proficient in the use of MS Office (Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus).

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.