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- Tasks: Join us as a Performance Marketing Specialist, managing paid traffic across Google, Bing, and Facebook Ads.
- Company: Be part of Kaplan Languages Group, a global leader in education and assessment since 1938.
- Benefits: Enjoy hybrid working, 28 days annual leave, and discounts on Kaplan courses for you and your family.
- Why this job: This role offers growth opportunities in a dynamic team focused on digital marketing and data-driven results.
- Qualifications: Some experience in performance marketing, strong analytical skills, and proficiency in Google Ads and Excel required.
We are looking for a Performance Marketing Specialist to join our team. The specialist will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. In the role, you will be working with Google, Bing and Facebook Ads, as well as utilising GA4 and PowerBi to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes, lead quality and the return on investment.
This is an excellent opportunity for someone who may be currently working as a Performance Marketing Specialist, who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role:
- Some experience in performance marketing, with strong focus on Google Ads and Facebook Ads managing accounts for different markets.
- Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.
- Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights. Working knowledge of Google Analytics, Looker Studio and/or PowerBi is a plus.
- You are a numbers person with very strong skills in Excel.
- Highly data driven and analytical.
- Outstanding attention to detail.
- Fluency in written and spoken English; other languages are a plus.
- Strong at problem solving.
- Proactive, with ability to work autonomously.
- A quick learner who is willing to take on responsibility from an early stage.
- Great at teamwork, with a can-do and positive attitude.
- Passionate about digital marketing.
What we offer:
- Competitive salary
- Hybrid/home working where possible
- Paths for career progression
- Comprehensive benefits package that includes:
- 28 days annual leave
- Big discounts on Kaplan courses for you and your family
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
Performance Marketing Specialist employer: Kaplan International
Contact Detail:
Kaplan International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Google Ads and Facebook Ads. This will not only help you during interviews but also show your passion for the field.
✨Tip Number 2
Brush up on your analytical skills by practising with tools like Google Analytics and PowerBi. Being able to demonstrate your ability to analyse data effectively can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing space. Attend webinars or local meetups to connect with others who work in performance marketing; they might provide insights or even referrals.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on, focusing on your role in planning, execution, and optimisation. Highlighting your hands-on experience will demonstrate your capability and readiness for the role.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads, Facebook Ads, and any other relevant performance marketing tools. Use specific examples to demonstrate your skills in managing accounts across different markets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your analytical skills. Mention your familiarity with GA4, PowerBi, and Excel, and how these tools have helped you achieve results in previous roles.
Showcase Your Data-Driven Mindset: In your application, emphasise your ability to analyse data and optimise campaigns. Provide examples of how you've used data insights to improve lead volumes and ROI in past positions.
Highlight Teamwork and Problem-Solving Skills: Since the role requires collaboration and problem-solving, include instances where you've successfully worked in a team or tackled challenges in your previous jobs. This will demonstrate your proactive attitude and ability to work autonomously.
How to prepare for a job interview at Kaplan International
✨Showcase Your Performance Marketing Experience
Be prepared to discuss your previous experience with Google Ads and Facebook Ads in detail. Highlight specific campaigns you've managed, the results achieved, and how you optimised them for better performance.
✨Demonstrate Your Analytical Skills
Since the role requires a strong focus on data analysis, come ready to talk about how you've used tools like Google Analytics or PowerBi in past roles. Share examples of how your analytical insights led to improved marketing outcomes.
✨Prepare for Technical Questions
Expect questions that assess your technical knowledge of digital marketing tools and platforms. Brush up on the latest trends in paid acquisition and be ready to discuss how you stay updated with industry changes.
✨Exhibit Your Problem-Solving Abilities
Think of scenarios where you've faced challenges in your marketing efforts and how you overcame them. This will demonstrate your proactive approach and ability to work autonomously, which are key traits for this role.
