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- Tasks: Lead go-to-market strategies for innovative financial products and drive impactful product launches.
- Company: Ripple is revolutionising the global financial system with cutting-edge crypto solutions.
- Benefits: Enjoy competitive salary, flexible work options, wellness programmes, and a supportive team culture.
- Why this job: Join a dynamic start-up environment where your contributions directly impact economic fairness worldwide.
- Qualifications: 10+ years in product marketing with expertise in enterprise solutions for large institutions.
- Other info: Ripple values diversity and inclusion, fostering a respectful and empowering workplace.
The predicted salary is between 43200 - 72000 £ per year.
At Ripple, we’re building a world where value moves like information does today. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world.
THE WORK: This is the entrepreneurial spirit that Ripple is looking for in a product marketing leader who will help build the next generation of financial products. In this role, you'll drive Ripple's go-to-market strategy for its enterprise product suite focusing on digital asset custody and tokenization use cases. You're an expert in enterprise product marketing and equally strong as a strategist and a doer. You have a successful track record of leading product launches with financial institutions such as banks, asset managers, and payments networks.
WHAT YOU’LL DO:
- Lead go-to-market strategy and execution for financial institutions.
- Define target customers, use cases, and geographic markets for Ripple’s institutional product suite.
- Develop compelling positioning and messaging tailored to target customers.
- Own account targeting strategies to build pipeline and the sales cycle.
- Deeply understand the buyer journey.
- Develop compelling sales enablement collateral including pitch decks, one-pagers, case studies, webinars, and website content.
- Develop and lead successful product launches and campaigns.
- Build a trusted network of leaders in financial institutions to accelerate blockchain adoption.
WHAT YOU'LL BRING:
- 10+ years of experience in product, product marketing, business development, with a strong emphasis on enterprise marketing to large institutions.
- Proven track record to influence and lead cross-functional teams.
- Outstanding communications skills in simplifying complex concepts into compelling messaging and differentiated positioning.
- Strong writing skills to develop engaging story angles for effective communication.
WHO WE ARE:
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders.
- A learning environment where you can dive deep into the latest technologies and make an impact.
- A professional development budget to support other modes of learning.
- Thrive in an environment where every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture.
- Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team.
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances:
- Competitive salary, bonuses, and equity.
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support.
- Employee giving match.
- Mobile phone stipend.
Take Care of Yourself:
- R&R days so you can rest and recharge.
- Generous wellness reimbursement and weekly onsite & virtual programming.
- Generous vacation policy - work with your manager to take time off when you need it.
- Industry-leading parental leave policies.
- Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events.
Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team.
Product Marketing Lead, Institutional employer: ripple
Contact Detail:
ripple Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead, Institutional
✨Tip Number 1
Network with professionals in the financial services and blockchain sectors. Attend industry events, webinars, and conferences to meet potential colleagues and leaders at Ripple. Building relationships can give you insights into the company culture and the specific skills they value.
✨Tip Number 2
Familiarise yourself with Ripple's products and their impact on the financial industry. Understanding their go-to-market strategies and recent product launches will help you speak confidently about how you can contribute to their mission during interviews.
✨Tip Number 3
Showcase your experience in leading product marketing initiatives, especially those involving financial institutions. Prepare examples of successful campaigns or product launches you've managed, highlighting your strategic thinking and execution skills.
✨Tip Number 4
Stay updated on trends in digital assets and blockchain technology. Being knowledgeable about current developments will not only impress interviewers but also demonstrate your commitment to the field and your ability to drive innovation at Ripple.
We think you need these skills to ace Product Marketing Lead, Institutional
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Product Marketing Lead position at Ripple. Tailor your application to highlight relevant experience in enterprise product marketing and your ability to lead go-to-market strategies.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of experience in product marketing and business development. Emphasise your successful track record with financial institutions and your strong communication skills. Use bullet points for clarity and impact.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for Ripple's mission and how your background aligns with their goals. Highlight specific examples of past product launches and your ability to develop compelling messaging tailored to target customers.
Showcase Your Writing Skills: Given the emphasis on strong writing skills in the job description, consider including samples of your work or links to relevant projects. This could be sales enablement collateral, case studies, or any content that demonstrates your ability to simplify complex concepts into engaging narratives.
How to prepare for a job interview at ripple
✨Showcase Your Strategic Mindset
As a Product Marketing Lead, it's crucial to demonstrate your ability to develop and execute go-to-market strategies. Prepare examples of past product launches you've led, especially those involving financial institutions, and be ready to discuss how you defined target customers and use cases.
✨Communicate Complex Ideas Simply
Outstanding communication skills are key for this role. Practice simplifying complex concepts into clear, compelling messaging. Be prepared to share how you've successfully communicated product value to diverse stakeholders in previous roles.
✨Highlight Your Cross-Functional Leadership
Ripple values leaders who can influence and lead cross-functional teams. Think of specific instances where you've collaborated with different departments to achieve a common goal, and be ready to discuss the outcomes of those collaborations.
✨Demonstrate Your Understanding of the Buyer Journey
Understanding the buyer journey is essential for this position. Prepare to discuss how you've mapped out buyer journeys in the past and how that knowledge has informed your marketing strategies and sales enablement efforts.
