AI Content Manager (12 month FTC)

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivalled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience. We have embraced a hybrid working model, which allows our employees to split their time between the office and other locations. The expectation is that working life at Hogarth will involve working from the office for an average of 4 days per week for most people.

Department Summary: The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.

What does an AI Content Manager do at Hogarth? The AI Content Manager at Hogarth is focused on developing and implementing effective AI content strategies that align with the company's AI-driven approach. They are responsible for crafting compelling content plans, conducting audience analysis and optimising content across various digital platforms. This is not a creative role but requires a deep understanding of the content creation process, channel best practices and emerging digital trends.

The Content Strategist collaborates closely with cross-functional teams to ensure content aligns with business objectives and resonates with target audiences. They analyse content performance metrics, identify opportunities for improvement and make data-driven recommendations to enhance content effectiveness. The Content Strategist also plays a crucial role in maintaining brand consistency, developing content guidelines and ensuring all content adheres to Hogarth's quality standards. They work to streamline content workflows, leverage AI tools for content optimisation and contribute to the overall growth of Hogarth's content capabilities.

Responsibilities:

• Develop AI-powered content strategies to transform organisational content creation approaches.
• Identify emerging generative AI trends impacting content production and distribution.
• Integrate advanced AI content solutions across multiple organisational workflow systems.
• Establish comprehensive guidelines for ethical and effective AI content generation.
• Implement rigorous quality assurance processes for AI-generated content and outputs.
• Provide expert training on cutting-edge generative AI tools and techniques.
• Recommend innovative AI platforms to streamline complex content production processes.
• Design meaningful metrics tracking AI's impact on content performance objectives.
• Monitor ethical considerations and potential biases in generative AI content development.

Reporting lines and key stakeholders: This role reports to the Head Of Content Consulting. You will work closely with Business Consulting, Martech and Production teams. The Head of Content Consulting reports into the Global Head Of Marketing Transformation who is accountable for all of the team members working on future AI-driven production capabilities and innovations.

Requirements:

• Experience from a similar advertising/production agency.
• Familiarity with generative AI and digital content trends.
• Appetite to find new and innovative solutions to existing problems.
• A proven content strategy experience in consulting or agency settings.
• Expertise in creative strategy and omni-channel content planning.
• Ability to adapt strategies for diverse markets and audiences.
• Skilled in analysing metrics for strategic improvements.
• Strong communication and stakeholder management skills.
• Experience working with cross-functional teams effectively.
• Strong project management and task prioritisation skills.
• Ability to mentor junior team members collaboratively.

Diversity and Inclusion: Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.

Hogarth Values:

• Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
• Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.
• Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.
• Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other.
• Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.