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- Tasks: Lead B2B social media marketing and drive client programs in a dynamic consultancy.
- Company: Join a fast-growing global consultancy that values creativity and a growth mindset.
- Benefits: Enjoy ownership of projects, mentorship opportunities, and a collaborative team environment.
- Why this job: Be part of an innovative team making a real impact in financial communications.
- Qualifications: 10+ years in digital/social media marketing, especially in B2B sectors like finance or tech.
- Other info: Ideal for forward-thinkers passionate about delivering exceptional results.
The predicted salary is between 43200 - 72000 £ per year.
Are you a specialist B2B social media marketer or digital lead, who wants real ownership, and get the chance to work in expanding global consultancy where a growth mindset and creative approach is really valued? If so read on…….
Role Summary :
This position is designed for an experienced digital marketing professional to join a fast-growing integrated communications team within the financial services industry. Reporting directly to the Managing Director for Marketing and Creative Strategy, this role partners closely in driving business growth and leading client programs. Key responsibilities include delivering high-impact client projects, fostering strong relationships with senior client stakeholders, and managing a multi-functional team across creative and marketing domains. The role requires a proactive approach to expanding the business through organic growth, client pitches, and strategic planning, with a focus on entrepreneurial and driven growth.
Key Responsibilities :
- Strategic Growth and Revenue Development : Contributes to business growth by enhancing top-line revenue, profitability, and client portfolio, alongside staff and cultural development initiatives.
- Client Relations and Business Development : Leads new business pitches, develops proposals, and builds long-lasting client relationships, acting as a strategic consultant on integrated marketing and communication.
- Marketing and Communication Strategy : Conducts planning workshops with clients to define goals, and crafts effective multi-channel strategies to meet objectives.
- Team Leadership : Manages team members to ensure quality deliverables and provides mentorship for ongoing team development and program success.
- Multi-Channel Campaign Management : Manages organic and paid social media campaigns, with a focus on multi-channel digital engagement.
- Project Execution and Quality Control : Directs and supports creative, design, and development teams in understanding and achieving client goals, including overseeing client meetings and work-in-progress reviews.
- Data-Driven Strategy : Utilizes analytics to monitor program success, adjusting servicing levels to ensure client satisfaction and profitability.
Requirements :
- Experience : 10+ years in digital/social media marketing, particularly within B2B settings like financial services or tech. Proven success in leading B2B marketing programs.
- Technical Skills : Proficiency in Google tools (AdWords, GA4), LinkedIn Campaign Manager, Sprout Social, HubSpot, Adobe/Marketo, and Figma. Knowledge of SEMrush and other SEO tools is a plus.
- Commercial and Strategic Acumen : Strong program management skills with an eye for detail, budget management, and ability to drive revenue through strategic initiatives.
- Preferred Platforms and Channels : Strong expertise in LinkedIn, YouTube, and X (formerly Twitter), with additional experience in Meta, TikTok, and WeChat desirable.
- Offline and Experiential Marketing : Ability to develop collateral for trade events and coordinate logistics for client events as needed.
This role seeks a forward-thinking individual with a passion for innovation in financial communications and a track record of delivering exceptional results.
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Social Media/ Digital Director - B2B employer: Premier Resourcing UK
Contact Detail:
Premier Resourcing UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media/ Digital Director - B2B
✨Tip Number 1
Make sure to showcase your experience in B2B digital marketing, especially within the financial services sector. Highlight specific campaigns you've led and the results achieved to demonstrate your expertise.
✨Tip Number 2
Network with professionals in the financial services industry on platforms like LinkedIn. Engaging with relevant content and connecting with key players can help you get noticed and potentially referred for the position.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media, particularly those affecting B2B communications. Being knowledgeable about current strategies will show your commitment to innovation and growth.
✨Tip Number 4
Prepare to discuss your approach to team leadership and mentorship during interviews. Share examples of how you've successfully managed teams and fostered a collaborative environment to achieve project goals.
We think you need these skills to ace Social Media/ Digital Director - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of experience in B2B digital marketing, especially within financial services or tech. Emphasize your success in leading marketing programs and managing multi-channel campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation in financial communications. Discuss how your strategic acumen and experience with tools like Google AdWords and LinkedIn Campaign Manager can contribute to the company's growth.
Showcase Relevant Skills: Clearly list your technical skills, including proficiency in analytics tools and social media platforms. Mention any experience with SEMrush or other SEO tools, as well as your ability to manage budgets and drive revenue.
Demonstrate Leadership Experience: Highlight your experience in team leadership and mentorship. Provide examples of how you've successfully managed teams to deliver quality results and fostered strong client relationships.
How to prepare for a job interview at Premier Resourcing UK
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B social media marketing, especially within the financial services or tech sectors. Prepare specific examples of successful campaigns you've led and how they contributed to business growth.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing marketing strategies. Share insights on how you conduct planning workshops with clients and how you craft multi-channel strategies that align with their goals.
✨Highlight Team Leadership Skills
Since this role involves managing a multi-functional team, emphasize your leadership experience. Talk about how you mentor team members and ensure quality deliverables while fostering a collaborative environment.
✨Familiarize Yourself with Key Tools
Brush up on your knowledge of essential tools like Google AdWords, LinkedIn Campaign Manager, and HubSpot. Be prepared to discuss how you've used these tools to drive successful campaigns and measure their effectiveness.
