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- Tasks: Join our DTC marketing team to engage and grow NBA fans in Europe and the Middle East.
- Company: Be part of the NBA, a global leader in sports entertainment and fan engagement.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Work on exciting campaigns and connect with fellow sports enthusiasts while making an impact.
- Qualifications: Passion for the NBA, digital products, and experience in sports or media industries required.
- Other info: Ideal for creative problem-solvers who thrive in a fast-paced, collaborative setting.
The predicted salary is between 36000 - 60000 £ per year.
Marketing & Growth Associate – Europe & Middle East REQ ID: 11322 LOCATION: London, United Kingdom (GB), WC2H 8JG Position Summary: This position will be part of the DTC marketing team that focuses on attracting, engaging, monetizing, and retaining NBA fans through digital products such as the NBA App, NBA ID, NBA Fantasy, and NBA League Pass. The role will have a specific focus on growing, engaging and retaining the NBA ID member base with a secondary focus on supporting the operation and marketing of NBA Fantasy games, global campaigns, and CRM channels in Europe and the Middle East (EME). Major Responsibilities: Provide regional NBA ID campaign support in EME, developing marketing campaigns, curating the offering to NBA ID members, and working with other departments to deliver value to NBA fans. Manage single-sign-on integration process with 3rd party agencies and internal product team to deliver tailored EME web and app experiences that deliver value to NBA fans, including user journey definition, build & tests. Support senior stakeholders to craft consumer-led value propositions across all NBA digital products and translate this into cross-functional marketing campaigns. Support on promotion of global tentpole membership marketing campaigns in EME (e.g., All-Star Voting, Bracket Challenge, members week). Support on operation of season-long NBA Fantasy game in EME markets, including coordinating marketing campaigns, performance monitoring, and leading day-to-day game management. Collaborate with the NBA EME’s team’s CRM agency, supporting on planning and review of the email channel. Work with the basketball operations team on new and existing programs to drive participation, youth development, and interest in the NBA, with a specific focus on NBA in the Classroom. Manage tracking and administration of specific campaigns and support in reporting results to the wider business. Coordinate asset distribution for specific DTC campaigns across the wider business. Required Skills/Knowledge: An understanding of or interest in working with digital products. An understanding of membership programs and how they drive value. Passion for the NBA and for sports fantasy games. Experience in the sports/media or other relevant industry. Experience with managing internal and/or external stakeholders/agencies. Creative and enjoys problem-solving. Excellent analytical skills and comfortable with interpreting data. Excellent written, verbal, and presentation skills required. Organized and collaborative with excellent attention to detail. Educational Background Required: Bachelor’s degree or relevant work experience required. #J-18808-Ljbffr
Marketing & Growth Associate - Europe & Middle East employer: National Basketball Association
Contact Detail:
National Basketball Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Growth Associate - Europe & Middle East
✨Tip Number 1
Familiarize yourself with the NBA's digital products and their features. Understanding how the NBA App, NBA ID, and NBA Fantasy work will help you speak confidently about them during interviews.
✨Tip Number 2
Show your passion for the NBA and sports fantasy games in your conversations. Share any personal experiences or insights that demonstrate your enthusiasm and knowledge about the league and its fan engagement strategies.
✨Tip Number 3
Network with professionals in the sports marketing industry, especially those who have experience with digital products. Attend relevant events or join online communities to connect with potential colleagues and learn more about the field.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions in the past. Be ready to provide examples of how you've interpreted data to improve campaigns or user experiences.
We think you need these skills to ace Marketing & Growth Associate - Europe & Middle East
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and required skills. Tailor your application to highlight your relevant experience in digital marketing, CRM, and sports engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the NBA and sports fantasy games. Explain how your background aligns with the role's requirements and how you can contribute to growing the NBA ID member base.
Highlight Relevant Experience: In your CV, emphasize any previous experience in marketing campaigns, stakeholder management, or working with digital products. Use specific examples to demonstrate your analytical skills and problem-solving abilities.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no grammatical errors and that your writing is clear and professional. This reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at National Basketball Association
✨Show Your Passion for the NBA
Make sure to express your enthusiasm for the NBA and sports in general. Share any personal experiences or insights that demonstrate your love for the game, as this role is all about engaging NBA fans.
✨Highlight Your Digital Marketing Experience
Discuss your previous experience with digital products and marketing campaigns. Be prepared to provide examples of how you've successfully engaged users or managed membership programs in the past.
✨Demonstrate Analytical Skills
Since the role requires excellent analytical skills, be ready to talk about how you've used data to inform your marketing strategies. Bring specific examples of how you've interpreted data to drive campaign success.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience managing internal and external stakeholders. Think of examples where you successfully collaborated with different teams or agencies to achieve a common goal.
