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- Tasks: Lead data-driven brand strategies and uncover insights to drive business growth.
- Company: Join Landor, a world-leading brand specialist and part of WPP, transforming brands globally.
- Benefits: Enjoy a hybrid work model, fostering creativity and collaboration in a diverse environment.
- Why this job: Be at the forefront of brand strategy, making a positive impact on businesses and communities.
- Qualifications: Several years in brand strategy or marketing, with proven data-driven decision-making skills.
- Other info: Landor values diversity and inclusion, ensuring everyone feels welcome and respected.
The predicted salary is between 43200 - 72000 £ per year.
Landor is looking for a Senior Manager, Brand Performance (12 Month FTC) to join our London studio. We are Landor, world-leading brand specialists, connecting business strategy to brand and creating brand-led experiences for talent and customers. Proudly part of WPP, we build brands designed to transform.
What you’ll do:
- Drive Data-Driven Brand Strategy: You will be at the forefront of using data and insights (including brand equity data) to shape meaningful brand strategies, linking brand initiatives directly to tangible business outcomes and demonstrating their commercial value.
- Uncover Key Insights: You will employ a range of research methods – both quantitative and qualitative – to analyze data, uncover compelling insights, and answer critical business questions related to brand strategy, health, experience, and culture, ultimately identifying opportunities for future growth.
- Lead Strategic Brand Thinking: You will collaborate with multidisciplinary teams to map market, audience, competitor, and business opportunities for our clients, using strategic insights to develop brand strategies that inspire action and drive measurable business results.
- Collaborate and Engage Clients: You will work closely with creative, client service, and other specialists to understand client needs, develop compelling recommendations, and present them effectively to gain buy-in. You will also build strong client relationships, serving as a trusted advisor on brand strategy and its commercial impact.
- Demonstrate Brand Impact: You will showcase the power of brand as a key driver of business performance, quantifying the value of brand actions and delivering projects that provide quantifiable predictions on their impact. You will also identify and pursue business development opportunities by highlighting the value of strategic brand building.
What you’ll need:
- Several years of experience working in a brand strategy, marketing, or business consulting environment.
- Proven experience in harnessing data and insights to drive brand strategy and inform creative development.
- Experience in leading primary research projects (including research design, execution, and analysis).
- Demonstrated ability to drive strategic brand thinking and develop compelling brand strategies.
- Experience engaging with clients and playing a leading role in project delivery.
Our commitment to diversity and inclusion:
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Contact Detail:
Landor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Performance
✨Tip Number 1
Familiarise yourself with Landor's recent projects and case studies. Understanding their approach to brand strategy and the types of clients they work with will help you tailor your discussions during interviews and demonstrate your genuine interest in their work.
✨Tip Number 2
Network with current or former employees of Landor on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive brand strategies in your previous roles. Being able to articulate your experience with data-driven decision-making will be crucial in showcasing your fit for this position.
✨Tip Number 4
Demonstrate your understanding of the importance of collaboration in brand strategy. Be ready to share instances where you've successfully worked with multidisciplinary teams to achieve business goals, as this aligns with Landor's emphasis on teamwork.
We think you need these skills to ace Senior Manager, Brand Performance
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Manager, Brand Performance position. Tailor your application to highlight how your experience aligns with their needs.
Highlight Relevant Experience: Focus on showcasing your experience in brand strategy, marketing, or business consulting. Provide specific examples of how you've used data and insights to drive brand strategies and deliver measurable results.
Demonstrate Research Skills: Since the role involves leading primary research projects, mention any relevant experience you have in research design, execution, and analysis. Highlight your ability to uncover key insights that inform brand strategy.
Showcase Client Engagement: Emphasise your experience in engaging with clients and collaborating with multidisciplinary teams. Provide examples of how you've built strong client relationships and effectively presented recommendations to gain buy-in.
How to prepare for a job interview at Landor
✨Showcase Your Data Skills
Since the role focuses heavily on data-driven brand strategy, be prepared to discuss specific examples of how you've used data and insights to shape brand strategies in your previous roles. Highlight any tools or methodologies you’ve employed.
✨Prepare for Insightful Questions
Expect to answer questions that require you to demonstrate your ability to uncover key insights from both quantitative and qualitative research. Think about past projects where your insights led to significant business outcomes.
✨Demonstrate Strategic Thinking
Be ready to discuss how you approach strategic brand thinking. Prepare examples of how you've collaborated with teams to map market opportunities and develop actionable brand strategies that have driven measurable results.
✨Engage with Client Scenarios
Since client engagement is crucial, think of scenarios where you've successfully built relationships and presented recommendations. Be prepared to role-play or discuss how you would handle client interactions in this position.
