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- Tasks: Engage customers through optimised automated communications and hands-on CRM management.
- Company: Join a leading London estate agency with a strong digital presence and innovative tools.
- Benefits: Enjoy hybrid work, ongoing training, paid charity days, and enhanced well-being support.
- Why this job: Be part of a dynamic team driving customer engagement in a thriving industry.
- Qualifications: Experience in marketing automation and copywriting is essential; familiarity with Braze is a plus.
- Other info: Immediate interviews available for eager applicants!
The predicted salary is between 28800 - 48000 £ per year.
A London-based estate agency that specializes in the sale, letting, and management of residential and commercial property is looking for a data-focused Marketing Manager to join their team. With a strong online presence, they offer a range of digital tools and services to help customers buy, sell, and rent properties, and have built a network of branches.
After a successful year of acquisitions, the marketing team is a central support to the business. After investing in new technology to improve their audience segmentation, behaviour tracking, and automation, they are looking for a senior executive to focus on the CRM.
As a Senior Customer Marketing Executive, you will focus on optimizing the automated communications to keep customers engaged throughout their journey.
- Essential Responsibilities:
- CRM: hands-on experience within a marketing automation platform/email service. They use Braze but this isn’t a requirement.
- Copywriting experience.
What’s in it for you?
- Ongoing Training and Development Plans
- Sociable events paid for
- Paid Charity Days
- Well-being: Enhanced Sick Pay, Counselling Helpline & Mental Health First Aiders
- Enhanced Maternity and Paternity Leave
Interested in finding out more? Apply today as they are interviewing immediately!
Contact Detail:
Maxwell Bond Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with CRM tools, especially marketing automation platforms like Braze. Even if you haven't used it before, understanding its features and benefits can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your data analysis skills by preparing examples of how you've used data to drive customer engagement in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Network with current or former employees of the company on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Prepare to discuss your copywriting experience in detail. Think of examples where your writing has successfully engaged customers or improved communication, as this is a key aspect of the role.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements for the Senior CRM Executive position. Tailor your application to highlight your relevant experience in CRM and marketing automation.
Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on experience with marketing automation platforms, particularly any familiarity with Braze or similar tools. Include specific examples of how you've optimised customer communications in previous roles.
Showcase Your Copywriting Skills: Since copywriting is a crucial part of the role, include samples of your writing or describe projects where your copy contributed to successful marketing campaigns. This will demonstrate your ability to engage customers effectively.
Personalise Your Application: Address your cover letter to the hiring manager if possible, and express your enthusiasm for the company and its mission. Mention why you are specifically interested in this role and how you can contribute to their marketing team.
How to prepare for a job interview at Maxwell Bond
✨Show Your CRM Expertise
Make sure to highlight your hands-on experience with marketing automation platforms. Even if you haven't used Braze specifically, demonstrate your familiarity with similar tools and how you've optimised customer communications in the past.
✨Demonstrate Your Copywriting Skills
Prepare examples of your copywriting work that showcase your ability to engage customers. Be ready to discuss how your writing has contributed to successful marketing campaigns and customer retention.
✨Understand Their Audience
Research the company’s target audience and their digital tools. Show that you understand the importance of audience segmentation and behaviour tracking in enhancing customer engagement.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies and future plans. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
