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- Tasks: Lead brand strategy and oversee marketing initiatives for impactful healthcare products.
- Company: Join a dynamic, growing company focused on enhancing healthcare and patient well-being.
- Benefits: Enjoy hybrid working options and tailored professional development opportunities.
- Why this job: Make a meaningful impact in healthcare while thriving in a collaborative and innovative environment.
- Qualifications: 3-5 years of senior B2B brand management experience, preferably in healthcare.
- Other info: Easily commutable from various locations in Cambridgeshire and Hertfordshire.
The predicted salary is between 43200 - 72000 £ per year.
Our client is seeking a dynamic and experienced individual to join their team as a Senior Brand Manager. This role is pivotal in shaping and executing the brand strategy for new and existing products, contributing to the growth of brand awareness and market share. The successful candidate will oversee the entire lifecycle of brand initiatives, ensuring alignment with strategy, KPIs, and regulatory compliance. The team is relatively small but highly dynamic, and the work environment is representative of an expanding company, hence requiring an adaptive and pragmatic mindset. Coaching and mentoring to support continuous learning and professional development will be provided and tailored to individual needs.
You’ll need to have experience within a similar senior B2B Brand Manager position, and it would be highly advantageous to have experience dealing with the US healthcare system or US markets in general (but certainly not crucial).
Key Responsibilities:- Brand strategy development: Develop, execute, and refine brand strategy for new and existing products. Define brand positioning, messaging platform, and customer segmentation. Aim to grow brand awareness and market share.
- Execution oversight: Oversee the execution of brand initiatives, materials, and events by the marketing team. Ensure alignment with brand strategy, KPIs, and ROI expectations.
- Market intelligence: Acquire market intelligence from internal and external sources. Utilize insights to develop actionable initiatives aligned with the brand strategy.
- Relationship management: Maintain internal relationships with sales and Cycle Vita teams. Build external relationships with healthcare professionals, patients, advocacy groups, and suppliers.
- Data utilisation: Use CRM data for analysing behaviours and trends. Provide analysis and actions contributing to the brand strategy.
- Budget and compliance: Ensure projects are on budget and reported to the Line Manager. Deliver measurable marketing initiatives while ensuring compliance with regulations.
- Training and reporting: Train the sales team to represent brands according to the brand strategy. Provide regular reports and updates on the progress and impact of marketing initiatives.
- Scientific or marketing degree with industry experience (healthcare/pharmaceutical)
- Strong b2b marketing/brand management experience at senior level (3-5 years)
- Proven strategic thinker with project management capabilities
- Excellent written and oral communication skills
- Proactive approach, attention to detail, and ability to work autonomously or in a team
- Strong relationship-building, negotiation, and problem-solving skills
- Track record of successful brand building
- Experience in the US healthcare and/or pharmaceutical market
- Experience with global, cross-cultural teams
- Marketing qualification, MBA, or relevant industry experience
- Experience with project management tools such as Microsoft Projects and Asana
If you are passionate about brand strategy, have a keen eye for detail, and thrive in a collaborative environment, then please get in touch and apply for this exciting opportunity. Join our client in making a meaningful impact on healthcare and patient well-being globally!
Due to the location of their Cambridgeshire based office and hybrid working options this role is easily commutable from Cambridge, Huntingdon, Bedford, Ely, Peterborough, Papworth, Cambourne, Newmarket, Royston, Melbourn, Saffron Walden, Stansted, Bishops Stortford, Letchworth, Hitchin, Stevenage and most parts of Cambridgeshire and Hertfordshire.
Senior Brand Manager - Cambridge employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Cambridge
✨Tip Number 1
Familiarise yourself with the latest trends in B2B brand management, especially within the healthcare sector. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the brand strategy during interviews.
✨Tip Number 2
Network with professionals in the healthcare and pharmaceutical industries, particularly those who have experience with the US market. Attend relevant conferences or webinars to build connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful brand initiatives you've led in the past. Highlight your strategic thinking and project management skills, as these are crucial for the Senior Brand Manager position.
✨Tip Number 4
Research the company’s current brand positioning and recent marketing campaigns. Being able to articulate your thoughts on their strategy and suggest potential improvements can set you apart from other candidates during the interview process.
We think you need these skills to ace Senior Brand Manager - Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B brand management, particularly any roles that involved developing brand strategies or working within the healthcare sector. Use specific examples to demonstrate your achievements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand strategy and your understanding of the healthcare market. Mention how your skills align with the key responsibilities outlined in the job description, and express your enthusiasm for contributing to the company's growth.
Highlight Relevant Skills: In your application, emphasise your strategic thinking, project management capabilities, and relationship-building skills. Provide concrete examples of how you've successfully managed brand initiatives and contributed to market share growth in previous roles.
Showcase Continuous Learning: Mention any relevant training, certifications, or professional development experiences that demonstrate your commitment to continuous learning. This is particularly important given the emphasis on coaching and mentoring in the role.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and execute brand strategies. Prepare examples of past projects where you successfully defined brand positioning and messaging, and be ready to discuss how you aligned these with KPIs.
✨Highlight Relationship Management Skills
This role requires strong relationship-building skills. Be prepared to share experiences where you've effectively collaborated with internal teams or built relationships with external stakeholders, such as healthcare professionals or advocacy groups.
✨Demonstrate Market Intelligence Acumen
Your ability to gather and utilise market intelligence is crucial. Discuss how you've used data to inform brand strategies in the past, and be ready to explain how you would approach acquiring insights for this role.
✨Prepare for Compliance and Budget Discussions
Understanding budget management and regulatory compliance is key for this position. Be ready to talk about your experience managing budgets for marketing initiatives and ensuring compliance with industry regulations.
