Head of Brand Marketing

We are currently recruiting for a Head of Brand Marketing role in our rapidly expanding start-up based in Notting Hill, London.

bloobloom was created to change the way people buy their glasses by rebuilding the entire experience. In a market populated by dinosaurs, we’re putting design and technology back at the heart of the process of buying a pair of glasses, making the journey fun and exciting without costing a small fortune.

At bloobloom, we also want the right choice to be as easy as wearing a great pair of glasses. That’s why we only partner with ethical factories, we are climate-neutral certified, and we donate a pair to someone in need for every pair we sell.

If you have a cool personality and want to work with other awesome individuals for a great company, this is the job for you!

Key Responsibilities:

• Work with the senior team to define our global brand marketing strategy
• Leading and owning bloobloom’s brand vision and positioning, ensuring consistency across all channels
• Developing and executing high-impact brand campaigns, driving awareness, engagement, and loyalty
• Experiential marketing: concept and manage seasonal and in-store events including workshops, Q&As, branded partnerships, charity/community events, new store openings, store anniversaries and monthly themed events
• Creating frameworks to evaluate campaign performance, focusing on outcomes and ROI
• Coordinate the proper execution of marketing campaigns by closely leading internal and external teams
• Overseeing bloobloom’s social media presence across all platforms, ensuring a cohesive brand voice and impactful engagement strategies
• Developing and implementing strategies for user-generated content (UGC), influencer partnerships and brand partnerships to amplify the brand’s reach and authenticity
• Driving community-building initiatives to create deeper emotional connections with bloobloom’s audience
• Develop effective resources, tools and processes to execute marketing activity
• Help develop the brand and ensure consistency across all marketing touchpoints
• Maintain excellent industry knowledge, bringing a deep understanding of both our customers and competitors
• Build and develop a talented and successful digital marketing team
• Work as part of the senior team to drive growth and profitability across the business

Essential Skills & Experience:

• 8+ years of experience leading highly engaging consumer brands, with extensive experience in the fashion industry
• Demonstrated success managing and scaling social media and community engagement strategies
• Expertise in brand-building, positioning, and storytelling
• Strong understanding of social media platforms, trends, and best practices for engaging audiences
• Customer-obsessed with a passion for delivering exceptional brand and social media experiences
• Hands-on, outcome-oriented and data-driven mindset
• Excellent interpersonal and communication skills, including recruiting, managing and developing staff
• Experience interacting with board-level stakeholders

Key Benefits:

• Opportunity to join a fast-growing and ambitious start-up
• Work with a friendly team of highly experienced and motivated individuals
• Significant Board and Executive Committee exposure
• An environment where you can actually have an impact
• Excellent salary + equity

Further Information:

• Employment Type: Permanent – Full time
• Location: London HQ

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