Head of Digital

Location: Nailworth/Stroud - Hybrid 2 days per week in the office, must live within 40 mins.

About Freja

Freja is the UK’s leading bone broth brand, a category that sits between premium ingredients and functional food, with an ecommerce-first business model. Following 4 years of rapid growth and a recent investment round, we are refreshing our brand and building a team to scale the business. We’re a small internal team that punches above our weight. We operate a flat structure and a ‘get things done’ mentality. We all roll our sleeves up and execute.

About the Role

The role takes direct revenue responsibility for Freja’s ecommerce channels (Shopify, Amazon, £10m+), budget responsibility for paid media spend (Meta, Google, Amazon, £2m+). The Head of Digital will also assist the Retail team in growing the retail.com channel (Ocado, Tesco etc) and play a key part in the EU expansion of the Freja brand. You will manage a small team consisting of a Paid Media Specialist, Content Strategist, Ecommerce Consultant, and work closely across the broader business with Marketing.

Primary areas of responsibility:

• Online Trading: Ensure revenue targets are exceeded on each platform for each product range.
• Online Merchandising: Deliver a profitable post-click journey via product and content merchandising.
• Customer Acquisition: Use paid and organic tactics to exceed customer acquisition volumes within agreed ncCPA parameters.
• Customer Retention: Use subscription, loyalty, and lifecycle marketing tactics to drive monthly increases to cohort LTV.

Secondary areas of responsibility:

• Marketing: Work closely with the Marketing team to deliver campaigns that drive total business revenue, create effective assets for digital platforms, and maintain a consistent brand presence across all channels.
• Retail: Assist the Retail team with relevant expertise to grow the retail.com channel.
• Supply Chain: Work with the Operations team to improve inventory cover, product listing integrity, and post-purchase customer experience via delivery and customer service.
• Finance: Work with the Finance team to improve forecasting and reporting, with particular emphasis on marketing spend, discounting and inventory cover.

About You

You’re not only fantastic at the technical media buying side of paid social and search, but you also understand the bigger picture of ecommerce customer acquisition. This means you can identify and exploit audience opportunities by formulating an effective media strategy, working with the commercial, creative, and website teams to achieve your objectives.

IMPORTANT: Efficient expansion is the name of the game here, and you'll be challenged to prove incremental margin contribution beyond in-platform CPA / ROAS metrics, and to consistently move budgets upwards in the funnel.

5+ yrs in DTC Ecommerce for a consumer products business on the Shopify platform. Experience with Amazon Seller Central. Full spectrum of DTC - understand the nuanced marketing mix, merchandising etc. Collaborate with commercial, creative and website teams to achieve objectives. Understands the full funnel with relevant landing pages to maximise CVR and AOV. Highly focused on profitable growth and get a genuine buzz from smashing targets. Biased to action – excited by a high-growth entrepreneurial environment where ambiguity can mean opportunity. Data Driven – comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalise. High standards – natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energising, inspiring and motivating. Systems-Oriented – top organisational skills and with a knack for creating order out of chaos with highly organised systems that deliver sustained success. Exceptional Communicator – perceptive listener who quickly synthesises info and can formulate a methodical action plan that can be clearly articulated verbally and in writing.

We are committed to continuous improvements to our team benefits and ways of working. The opportunity to play a key role in a growing challenger brand. All employees will have EMI share options, giving them the opportunity to participate in our success. Remote-first role, 5 days per month in the office. The tech you need to get the job done. Allocated budget and time off for personal and professional training and development. Plenty of bone broth!

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Food and Beverage Manufacturing