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- Tasks: Lead and optimise paid social campaigns across platforms like Meta and LinkedIn.
- Company: Join a dynamic team focused on innovative digital marketing solutions.
- Benefits: Enjoy flexible working, 30 days leave, and private healthcare.
- Why this job: Be a key player in shaping best practices and driving impactful strategies.
- Qualifications: 2-3 years of paid social experience, with a focus on technical implementation.
- Other info: Work remotely 4 days a week with a vibrant London office environment.
The predicted salary is between 45000 - 50000 £ per year.
Salary Range: £45,000 - £50,000
About the Role
We are looking for a technically proficient Senior Paid Social Consultant who can hit the ground running as our dedicated paid social specialist. This is a highly technical role focused on implementation and optimisation rather than content creation. You will work with pixels, tracking, CAPI, CRM integrations, and automation while having significant autonomy to shape best practices within our growing team.
Key Responsibilities
- Plan, build and optimise paid social campaigns across multiple platforms including Meta, LinkedIn, Snap, Reddit, and YouTube
- Lead the technical implementation and troubleshooting of tracking solutions, pixels, and conversion APIs
- Develop and execute B2B paid social strategies, with particular focus on Meta and LinkedIn campaigns
- Provide strategic input to our sales team for prospective client accounts
- Create comprehensive testing plans that deliver meaningful client results
- Work closely with our creative team to ensure campaigns are optimised for performance
- Analyse campaign data and provide actionable insights to improve performance
- Drive best practices and contribute to the team's overall knowledge
Technical Requirements
- Advanced pixel implementation & event tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager)
- CAPI setup for platforms such as Meta to ensure robust first-party data tracking
- CRM integrations (HubSpot, Salesforce, custom APIs) to sync customer data with ad platforms
- Offline conversion tracking and data uploads for measuring impact beyond online events
- Experience with ad verification & brand safety tools
- Automated rules & scripts for bid adjustments and performance monitoring
- A/B and multivariate testing methodologies
- Experience with dynamic product feeds for social advertising
- Troubleshooting ability across major platforms
Qualifications
- 2-3+ years experience running paid social campaigns, ideally in an agency environment
- Demonstrable platform expertise in Meta Ads, LinkedIn Campaign Manager, and Snap Ads
- Strong focus on the technical/implementation side rather than content creation
- Experience with B2B paid social campaigns, particularly on Meta and LinkedIn
- Analytically-minded with excellent client communication skills
- Self-motivated with ability to work independently
- Desirable: experience with YouTube campaigns via Google Ads / DV360 or willingness to learn
Benefits
- Truly flexible working (4 days remote, just 1 day in our central London office)
- Exceptional time off: 30 days annual leave PLUS all public holidays
- Core hours policy that respects your personal time
- Work-from-home bills contribution
- Home office allowance
- Private healthcare
- Bi-annual pay reviews with clear salary progression
- Potential share ownership
- Access to exclusive Landmark Club Space membership
We are looking for a mature, experienced professional who can operate independently as the primary paid social specialist. The ideal candidate is someone who thrives in a hands-on technical role and can take ownership of implementation, optimisation, and strategy.
Senior Paid Social Consultant employer: Media Meerkat
Contact Detail:
Media Meerkat Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Consultant
✨Tip Number 1
Familiarise yourself with the specific platforms mentioned in the job description, such as Meta and LinkedIn. Understanding their unique features and best practices will help you demonstrate your expertise during interviews.
✨Tip Number 2
Brush up on your technical skills related to pixel implementation and event tracking. Being able to discuss your experience with tools like Google Tag Manager and CAPI will set you apart from other candidates.
✨Tip Number 3
Prepare to showcase your analytical mindset by bringing examples of how you've used data to optimise campaigns in the past. This will highlight your ability to provide actionable insights, which is crucial for this role.
✨Tip Number 4
Network with professionals in the paid social space, especially those who have experience in B2B campaigns. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Senior Paid Social Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your technical skills and experience in paid social campaigns, particularly with platforms like Meta and LinkedIn. Use specific examples to demonstrate your expertise in pixel implementation and tracking solutions.
Craft a Strong Cover Letter: In your cover letter, emphasise your hands-on experience with B2B paid social strategies and your ability to work independently. Mention how you can contribute to the team’s knowledge and best practices.
Showcase Technical Proficiency: Clearly outline your experience with advanced pixel implementation, CRM integrations, and troubleshooting across major platforms. This role is highly technical, so make sure to highlight relevant projects or achievements.
Prepare for Potential Questions: Anticipate questions related to campaign optimisation and data analysis. Be ready to discuss specific strategies you've implemented in past roles and how they led to improved performance.
How to prepare for a job interview at Media Meerkat
✨Showcase Your Technical Skills
Be prepared to discuss your experience with pixel implementation, tracking solutions, and CRM integrations. Highlight specific examples of campaigns you've optimised and the technical challenges you overcame.
✨Demonstrate Analytical Thinking
Prepare to analyse campaign data during the interview. Bring examples of how you've used data to drive decisions and improve performance in past roles, especially in B2B paid social campaigns.
✨Understand the Platforms Inside Out
Familiarise yourself with the latest features and best practices for Meta, LinkedIn, Snap, and other platforms mentioned in the job description. Being able to discuss recent updates or changes will show your commitment to staying current in the field.
✨Prepare Questions for Them
Think of insightful questions about their current paid social strategies, team dynamics, or future goals. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
