SWG3 General Manager

We are seeking a highly motivated, experienced and commercially astute General Manager to join our team at SWG3, bringing with them sound knowledge and professionalism.

Delivering 700 events in 2024, SWG3 is as fast-paced as it is creatively diverse. We’re looking for the right individual that understands all that goes into making that possible and truly believes they have what it takes to drive that even further, maintaining the electrifying vitality of the venue and programme. This role is ideal for someone passionate about events, live music, hospitality and creating exceptional customer experiences. The General Manager, working alongside the Directors, will be pivotal to the direction of the business, bringing a fresh mindset, driving operational excellence, team performance, and profitability while ensuring SWG3 remains a vibrant destination for culture, entertainment and community engagement.

Key Responsibilities

1. Drive Financial Performance: Oversee the financial viability of all revenue streams, with particular emphasis on maximizing wet sales, ensuring profitability while maintaining high operational standards.
2. Collaborative Profit Maximisation: Work closely with the music booking and corporate event sales teams to optimise venue utilisation and increase profitability through strategic event planning and partnerships.
3. Market Insight & Industry Awareness: Develop and maintain a deep understanding of the local event market, continuously staying informed on industry trends, competitor activities, and best practices to ensure the venue remains competitive.

Essential Qualifications

1. A strong background in large-scale venue and event management, ideally in a music/entertainment events venue or portfolio.
2. Demonstrated success in leading teams and managing venue operations within the events, leisure, sports, or hospitality industries.
3. Experience of producing, managing and delivering a venue budget, P&Ls and financial reports in conjunction with finance teams.
4. Understanding how to balance costs against income to achieve revenue goals and maintain the venue’s profitability.
5. Strong negotiation skills with the confidence and ability to make decisions effectively under pressure.
6. Strong attention to detail, organisational skills and ability to handle multiple tasks simultaneously.
7. An established network with strong relationships across the industry.
8. Experience in guiding and supporting marketing strategies and promotional initiatives to drive attendance and elevate venue visibility.

Please submit the following to :

1. Covering letter (no more than one side of A4).
2. CV.

Salary: £55k

The deadline is Monday 14 April 2025 at 17:00.

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