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- Tasks: Lead app-install campaigns on Google, Meta, and TikTok to boost user acquisition.
- Company: Join a dynamic fintech start-up with a global presence in London, Europe, and Asia.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for growth in a fast-paced environment.
- Why this job: Be part of an innovative team driving impactful marketing strategies in the fintech space.
- Qualifications: Experience with Google AdWords, Facebook Ads, and mobile measurement tools is essential.
- Other info: This role is urgent; immediate start or within one month is preferred.
The predicted salary is between 48000 - 72000 £ per year.
This exciting role is available immediately, and we’re keen to hear from candidates who match the job description and can start right away or have a maximum of 1 month’s notice.
Our client is a medium-sized fintech with offices in London, Europe, the Middle East, and Asia. This role is working for a start-up brand. To continue their growth, they are seeking a hands-on App User Acquisition Manager to focus on the in-app performance and execution.
The key focus to start with is Google AdWords and Facebook Ads. The role involves:
- Focusing on performance - building and optimizing campaigns across multiple platforms to drive customer acquisition.
- Leading and executing app-install campaigns across Google, Meta, TikTok, and DSPs to drive customer acquisition.
- Expanding marketing reach through new global markets and developing localisation campaigns.
- Analysing campaign performance and providing calculated insights to further optimize campaigns.
- Driving both strategic planning and hands-on execution of campaigns, with a focus on scalability and effectiveness.
- Testing new channels and ad formats, creative strategy to scale campaigns.
Experience required includes:
- Managing Google AdWords and Facebook Ads, including building strategy and testing Apple Search Ads campaigns.
- Setting up, managing, and scaling app channels, such as TikTok, WhatsApp, Facebook, Instagram, X (Twitter), mobile ad networks, etc.
- Understanding of mobile measurement tools such as Singular, AppsFlyer, Branch, Adjust, Localytics, Tune, etc.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Advertising
Industries: Financial Services and Capital Markets
App User Acquisition Manager employer: fishtank
Contact Detail:
fishtank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App User Acquisition Manager
✨Tip Number 1
Familiarise yourself with the latest trends in app user acquisition, especially on platforms like Google and Meta. Understanding current strategies and tools will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the fintech and marketing sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user acquisition effectively.
✨Tip Number 4
Stay updated on mobile measurement tools like AppsFlyer and Adjust. Being knowledgeable about these tools will show your commitment to optimising campaign performance and your readiness for the role.
We think you need these skills to ace App User Acquisition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in app user acquisition, particularly with Google AdWords and Facebook Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the fintech industry and the role. Mention your hands-on experience with app-install campaigns and how you can contribute to the company's growth.
Showcase Analytical Skills: Emphasise your ability to analyse campaign performance and provide insights. Include examples of how you've optimised campaigns in the past to drive customer acquisition.
Highlight Adaptability: Since the role involves testing new channels and ad formats, mention any experience you have with adapting strategies based on market trends or campaign results. This shows you're ready for a dynamic start-up environment.
How to prepare for a job interview at fishtank
✨Know Your Platforms
Familiarise yourself with Google AdWords, Facebook Ads, and TikTok advertising. Be ready to discuss your experience with these platforms and how you've optimised campaigns in the past.
✨Showcase Analytical Skills
Prepare to demonstrate your ability to analyse campaign performance. Bring examples of how you've used data to drive decisions and optimise user acquisition strategies.
✨Understand Localisation
Since the role involves expanding into new global markets, be prepared to discuss how you would approach localisation for different regions. Highlight any previous experience you have in this area.
✨Be Ready to Discuss Testing Strategies
The role requires testing new channels and ad formats. Think of specific examples where you've successfully tested and scaled campaigns, and be ready to share your thought process.
