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For Companies At a Glance
- Tasks: Analyse trading performance, customer insights, and campaign effectiveness to drive marketing improvements.
- Company: Join Charles Tyrwhitt, a brand dedicated to making men dress well with a focus on sustainability.
- Benefits: Enjoy competitive salary, bonuses, staff discounts, and a hybrid working policy.
- Why this job: Be part of a fun, entrepreneurial culture that values social impact and personal growth.
- Qualifications: Requires recent experience in analytical roles, preferably with marketing analytics and SQL skills.
- Other info: Participate in legendary office parties and engage in charity partnerships.
The predicted salary is between 28800 - 43200 £ per year.
The Role
At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams. This time, we’re on the lookout for a Marketing Campaigns & Insight Analyst FTC (12 months) who will be working with Aurelie from our Insights & Analytics team.
What you will be doing
- Trading performance analysis and reporting: Weekly review of trading performance and key drivers behind trends. Assist the Marketing team in understanding the main reasons behind trading variances and recommend improvements.
- Customer insight reporting: Review and update customer database insights to ensure they reflect current trends and performance. Mine the customer database for ad-hoc insights to deliver additional value to the business. Develop and improve reports addressing customer challenges and opportunities, such as retail performance, segment performance, product insights, and overall trading.
- Campaigns performance and selections: Continuously analyse campaign effectiveness and identify opportunities for enhancement. Make data-driven recommendations for campaign selections based on matchback and database insights. Own the Data, Print and Mailing briefs for all Direct Mail campaigns to communicate campaign promotion and customer segment requirements to relevant stakeholders.
What we are looking for
The Marketing Campaigns & Insight Analyst FTC (12 months) specifically requires someone with direct, recent commercial experience in a customer-focused analytical, statistical or quantitative role, some experience in a marketing analytics or insights role, preferably within a campaign-driven environment. Experience with SQL and relational databases is highly preferred.
What you can expect from us:
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week
- We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in
Who we are
At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better. ‘I am Proud and Free to be me!’ Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
Contact Detail:
Charles Tyrwhitt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaigns and Insight Analyst (FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and customer insights. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Brush up on your SQL skills, as this is highly preferred for the role. Consider working on small projects or exercises that involve data manipulation and analysis to demonstrate your proficiency.
✨Tip Number 3
Network with professionals in the marketing analytics field. Attend industry events or join relevant online communities to connect with others who can provide insights or even refer you to opportunities.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in past roles. Being able to articulate your experience with real-world applications will set you apart from other candidates.
We think you need these skills to ace Marketing Campaigns and Insight Analyst (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer-focused analytical roles. Emphasise any marketing analytics or insights experience, especially in campaign-driven environments.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific skills like SQL and your ability to analyse trading performance, and how these can contribute to Charles Tyrwhitt's goals.
Showcase Relevant Projects: If you have worked on projects that involved data analysis or campaign performance, include these in your application. Describe your role and the impact of your work on the overall success of the campaigns.
Highlight Soft Skills: Don’t forget to mention soft skills that are important for this role, such as communication and teamwork. Explain how you can effectively collaborate with the Marketing team and other stakeholders to drive improvements.
How to prepare for a job interview at Charles Tyrwhitt
✨Showcase Your Analytical Skills
As a Marketing Campaigns and Insight Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions or improve campaign performance in previous roles.
✨Familiarise Yourself with SQL
Since experience with SQL and relational databases is highly preferred, brush up on your SQL skills before the interview. Be ready to explain how you've used SQL in past projects to extract insights from customer databases.
✨Understand the Company’s Values
Charles Tyrwhitt places a strong emphasis on sustainability and giving back. Familiarise yourself with their ethos and be prepared to discuss how your values align with theirs, especially regarding social and environmental impact.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about potential challenges in trading performance analysis or campaign effectiveness and how you would approach these issues using data-driven insights.
