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- Tasks: Lead data analysis for DTC eCommerce, identifying growth patterns and developing actionable insights.
- Company: Join a dynamic eCommerce consultancy focused on building innovative business growth platforms.
- Benefits: Enjoy remote work flexibility with monthly travel to London and opportunities for professional growth.
- Why this job: Be part of a cutting-edge team that drives impactful change in the eCommerce landscape.
- Qualifications: Deep DTC eCommerce experience and proficiency in SQL, Looker, or Power BI required.
- Other info: This is a permanent role with a focus on structured, repeatable processes for brand performance.
The predicted salary is between 36000 - 60000 £ per year.
Location: UK - remote with monthly travel to London
Type: Permanent
We’re looking for a Lead BI Analyst with strong DTC eCommerce experience to work for an eCommerce consultancy who are building a proprietary business growth platform.
Scope of Work:
- Customer & Order-Level Data Analysis – Identify patterns in customer behavior, order frequency, retention, and product mix to diagnose key growth levers.
- Business Metrics Diagnosis – Build a structured root cause analysis framework that helps brands understand what’s driving or blocking scale (e.g., product mix efficiency, retention trends, discount impact).
- Light Financial Analysis – Incorporate key profitability signals (COGS, contribution margin, discounts) to ensure recommendations are commercially sound.
- Blended Marketing Insights – Surface insights at the business level with a light marketing lens (e.g., CAC, efficiency trends across channels).
- Actionable Workflow Development – The output must be a structured and repeatable process for diagnosing DTC brand performance, not just ad hoc insights.
Ideal Candidate:
- Deep DTC eCommerce Experience – Understands how order-level, customer cohort, and retention trends impact scale.
- BI & Data Fluency – Comfortable structuring and analyzing business performance data rather than purely marketing or financial data.
- Pattern Recognition & Root Cause Thinking – Can spot trends quickly and design a framework that helps businesses consistently diagnose their growth blockers.
- Tool Proficiency – SQL, Looker, Power BI, or similar tools to rapidly extract and visualize insights.
- Fast Execution & Clear Thinking – Can move quickly to develop a structured approach for ongoing analysis.
Contact Detail:
www.cranberrypanda.co.uk - JobBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Data Analyst - D2C eCom Consultancy
✨Tip Number 1
Familiarise yourself with the latest trends in DTC eCommerce. Understanding current market dynamics and consumer behaviour will help you demonstrate your expertise during discussions.
✨Tip Number 2
Brush up on your SQL and data visualisation skills. Being able to quickly extract and present data insights is crucial for this role, so consider doing some hands-on practice or online courses.
✨Tip Number 3
Prepare to discuss specific examples of how you've identified growth levers in previous roles. Having concrete cases ready will show your ability to apply your skills effectively.
✨Tip Number 4
Network with professionals in the eCommerce space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Lead Data Analyst - D2C eCom Consultancy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in DTC eCommerce and data analysis. Use specific examples that demonstrate your ability to identify customer behaviour patterns and your proficiency with tools like SQL and Power BI.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about eCommerce consultancy and how your skills align with the role. Mention your experience with root cause analysis and actionable workflow development to show you understand the job requirements.
Showcase Relevant Projects: If you have worked on projects that involved customer-level data analysis or business metrics diagnosis, include these in your application. Describe your role and the impact of your work on business growth.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Lead Data Analyst role.
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Showcase Your DTC eCommerce Knowledge
Make sure to highlight your experience with direct-to-consumer eCommerce. Be prepared to discuss specific examples of how you've analysed customer behaviour and order trends, as this will demonstrate your understanding of the industry.
✨Demonstrate Your Analytical Skills
Prepare to explain your approach to data analysis, particularly in identifying growth levers. Discuss any frameworks you've used for root cause analysis and how they have helped businesses understand their performance.
✨Familiarise Yourself with Relevant Tools
Since proficiency in tools like SQL, Looker, and Power BI is essential, be ready to talk about your experience with these platforms. Consider bringing examples of dashboards or reports you've created to showcase your skills.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to DTC brand performance. Practise structuring your thought process clearly and concisely, as this will reflect your ability to think quickly and develop actionable insights.
