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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and manage digital channels to boost brand growth.
- Company: Join a dynamic company on the rise, with a turnover exceeding £10 million.
- Benefits: Enjoy career development opportunities and a vibrant work culture.
- Why this job: Be part of a hands-on role that shapes brand presence and engages audiences.
- Qualifications: 2+ years in marketing, strong digital skills, and excellent communication are essential.
- Other info: Potential for strategic leadership roles as the company expands.
The predicted salary is between 36000 - 60000 £ per year.
Main Purpose of the Role
As a Senior Marketing Executive, you will be key in executing marketing campaigns, managing digital channels, and supporting brand development to drive business growth. Working closely with the VP of Marketing and Commercial team, you will ensure that marketing efforts effectively engage target audiences, generate leads, and enhance brand presence. This is a hands-on role with the potential for career development as the company continues to grow.
Key Responsibilities
- Marketing Campaigns & Strategy Execution
- Assist in the development and execution of multi-channel marketing campaigns.
- Support lead generation efforts through content marketing, email campaigns, and digital advertising.
- Work closely with the Business Development team to ensure sales and marketing alignment.
- Monitor and report on campaign performance, providing insights for continuous improvement.
- Digital Marketing & Online Presence
- Manage and update the company’s website, ensuring SEO best practices.
- Execute and monitor Pay Per Click (PPC) and social media advertising campaigns.
- Work with an external PPC agency to optimize paid advertising efforts.
- Oversee email marketing initiatives, ensuring targeted and effective communication with prospects and clients.
- Produce engaging content for social media channels to drive brand awareness and audience growth.
- Collaborate with a content agency to develop high-quality marketing materials and thought leadership pieces.
- Branding & Content Creation
- Maintain brand consistency across all marketing materials and communications.
- Develop marketing collateral, including brochures, presentations, case studies, and newsletters.
- Assist in the production of video content to support digital marketing initiatives.
- Work with external agencies and freelancers when required to develop marketing assets.
- Sales & Commercial Support
- Support the creation of sales enablement materials, including pitch decks and proposal templates.
- Assist in tender responses by compiling and formatting relevant marketing and branding elements.
- Maintain and manage a central library of marketing assets and case studies.
Person Specification
Essential Criteria
- Minimum 2+ years of marketing experience in a B2B, service, or consumer organization.
- Strong digital marketing skills, including SEO, PPC, Google Ads, and Google Analytics.
- Experience in executing multi-channel marketing campaigns.
- Excellent written and verbal communication skills, with meticulous attention to detail.
- Proficiency in content creation, including writing for email, social media, and marketing collateral.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
Desirable Criteria
- Experience in bid and tender writing.
- Knowledge of CRM and email marketing platforms (e.g., HubSpot, Mailchimp, Marketo).
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Previous experience in a fast-growing company or start-up environment.
Future Growth & Career Progression
As the company continues to grow beyond its current £10 million turnover, the role will evolve, offering opportunities to take on more strategic responsibilities and leadership duties within the marketing team.
If this sounds like you, we’d love to hear from you!
Senior Marketing Executive employer: Amdas Recruitment Ltd
Contact Detail:
Amdas Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially SEO and PPC strategies. This knowledge will not only help you stand out during interviews but also demonstrate your commitment to staying current in a fast-paced industry.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in B2B environments. Attend industry events or webinars to make connections that could lead to valuable insights or referrals for the role.
✨Tip Number 3
Showcase your ability to manage multiple projects by preparing examples of past campaigns you've executed. Be ready to discuss how you monitored performance and made adjustments based on analytics, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Research StudySmarter's brand and current marketing initiatives. Understanding our mission and values will allow you to tailor your conversations and show how your skills can contribute to our growth and success.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B environments. Emphasise your digital marketing skills and any specific campaigns you've executed that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention specific examples of how your previous work aligns with the responsibilities of the Senior Marketing Executive role.
Showcase Your Digital Skills: In your application, provide concrete examples of your experience with SEO, PPC, and content creation. Highlight any tools or platforms you are proficient in, such as Google Ads or HubSpot, to demonstrate your technical capabilities.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at Amdas Recruitment Ltd
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with SEO, PPC, and Google Analytics during the interview. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your hands-on expertise in digital marketing.
✨Prepare for Multi-Channel Campaign Discussions
Since the role involves executing multi-channel marketing campaigns, come ready to talk about your previous experiences. Share examples of how you’ve successfully integrated different channels and what strategies you used to engage target audiences effectively.
✨Emphasise Your Content Creation Abilities
As content creation is a key part of the role, be prepared to discuss your writing style and share samples of your work. Highlight any experience you have with creating engaging content for social media, email campaigns, or marketing collateral.
✨Demonstrate Organisational Skills
The ability to manage multiple projects simultaneously is crucial for this position. During the interview, provide examples of how you prioritise tasks and manage your time effectively, especially in fast-paced environments.
