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For Companies At a Glance
- Tasks: Lead the development of innovative CRM strategies to enhance customer engagement.
- Company: Join Digitas, a top global marketing agency focused on impactful connections.
- Benefits: Enjoy remote work options, wellness days, and family-friendly policies.
- Why this job: Be part of a dynamic team making a positive impact for leading brands.
- Qualifications: Experience with CRM platforms and strong communication skills are essential.
- Other info: Hybrid working model with additional perks like a birthday day off.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Overview
You will play a crucial role in shaping and delivering impactful customer communications. You’ll be responsible for developing and implementing CRM strategies that directly support our mission to make positive impacts for our clients through innovative communications.
Responsibilities
- Develop and implement CRM strategies that maximise customer engagement and business impact.
- Provide expert guidance on multichannel CRM activities, including personalisation, dynamic content, advanced segmentation, and automation.
- Collaborate cross-functionally with strategy, data, creative, and experience teams to craft best-in-class customer journeys.
- Anticipate challenges related to creative execution, production, data processing, and campaign performance, offering proactive solutions.
- Translate insights into actionable CRM business cases that drive measurable improvements.
- Stay ahead of emerging MarTech trends to recommend innovative approaches that enhance client communications.
Qualifications
Skills we’re looking for:
- Extensive experience with Marketing Automation & CRM platforms (Salesforce, Adobe, Braze, Eloqua, etc.).
- Hands-on experience implementing, delivering, and scaling complex CRM strategies.
- Strong background in analysing and designing multichannel customer journeys.
- Customer-facing experience with excellent communication and presentation skills.
- Quick learner who can adapt to evolving technical and business requirements.
- Strong understanding of using data to understand audiences and evaluate programme effectiveness.
- Ability to liaise with stakeholders, problem-solve, and provide well-considered solutions.
Desirable:
- Experience working with, or for, clients in financial services would be a bonus.
Additional information
Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS: onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
CRM Associate Director employer: Digitas UK
Contact Detail:
Digitas UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Associate Director
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and Marketing Automation. Since the role requires extensive experience with platforms like Salesforce and Adobe, showcasing your knowledge of these tools during networking or interviews can set you apart.
✨Tip Number 2
Connect with current or former employees of Digitas on LinkedIn. Engaging with them can provide insights into the company culture and expectations for the CRM Associate Director role, which can be invaluable when preparing for interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM strategies you've implemented in the past. Being able to articulate how your actions led to measurable improvements will demonstrate your capability and fit for the role.
✨Tip Number 4
Stay updated on emerging MarTech trends and think about how they could apply to Digitas' mission. Bringing fresh ideas to the table during discussions can show your proactive approach and genuine interest in contributing to their innovative communications.
We think you need these skills to ace CRM Associate Director
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications for the CRM Associate Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience with Marketing Automation and CRM platforms. Use specific examples of past successes in developing CRM strategies and customer engagement.
Write a Tailored Cover Letter: In your cover letter, express your passion for creating impactful customer communications. Mention specific skills that match the job description, such as your experience with multichannel CRM activities and data analysis.
Showcase Your Communication Skills: Since the role requires excellent communication and presentation skills, consider including a brief section in your application that highlights your ability to liaise with stakeholders and present complex ideas clearly.
How to prepare for a job interview at Digitas UK
✨Showcase Your CRM Expertise
Be prepared to discuss your extensive experience with Marketing Automation and CRM platforms. Highlight specific projects where you implemented complex CRM strategies, focusing on the impact these had on customer engagement and business outcomes.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, share examples of how you've successfully collaborated with strategy, data, creative, and experience teams in the past. This will show your ability to craft best-in-class customer journeys.
✨Stay Ahead of MarTech Trends
Research and be ready to discuss emerging MarTech trends that could enhance client communications. Showing that you are proactive about industry developments will demonstrate your commitment to innovation.
✨Prepare for Problem-Solving Scenarios
Anticipate questions related to challenges in creative execution, data processing, or campaign performance. Prepare to offer well-considered solutions based on your past experiences, showcasing your problem-solving skills.
