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- Tasks: Manage and optimise paid search campaigns to drive growth and maximise efficiency.
- Company: Join a rapidly scaling marketplace brand making waves in the digital consumer space.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days at home.
- Why this job: Be part of a creative team, experiment with strategies, and make a real impact on business metrics.
- Qualifications: Strong hands-on experience in paid search and a proven track record in B2C campaigns required.
- Other info: Collaborate with data science and marketing teams to enhance customer targeting and conversion.
The predicted salary is between 47000 - 65000 £ per year.
I am currently working with a rapidly scaling marketplace brand to recruit a Paid Search Manager reporting to the Head of Performance Marketing.
What you'll be doing:
- Oversee campaign management and optimisation across all areas of paid search, maximising the full suite of tools (search, display, demand gen, remarketing, etc).
- Outthink the competition by leading on our experimentation plans.
- Responsible for the ROAS of your campaigns, and reporting back to stakeholders, this will include ensuring we have the right tracking in place, and also fully understanding additional channel overlap, to ensure true incrementality.
- Work with marketing and product across the funnel to ensure paid traffic is highly converted, for example, ensuring your landing pages are optimised for, and CRM flows are matched to search intent.
- Work with data science to ensure that we are continuing to build tools and models that enable us to target the right customers, and locations, and maximise efficiency.
- Collaborate and be part of creative campaigns that support and collaborate with the work of others in the marketing team.
Ideal experience:
- Strong hands-on experience in a Paid Search role in a fast-moving digital consumer business.
- A proven track record delivering successful B2C paid search campaigns that drive growth and a deep knowledge of paid search best practices.
- Highly commercial, you must be able to measure and understand the impact of your work on key business metrics such as revenue generation.
If you are interested in applying for this role, please do by clicking the link below!
Paid Search Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and tools in paid search marketing. Being well-versed in platforms like Google Ads and Bing Ads, as well as understanding the nuances of remarketing and display advertising, will give you an edge during discussions.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share specific metrics that demonstrate your ability to drive growth and improve ROAS, as this will showcase your hands-on experience and commercial acumen.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience in paid search. Engaging in conversations about best practices and challenges can provide valuable insights and may even lead to referrals.
✨Tip Number 4
Showcase your analytical skills by preparing examples of how you've used data to inform your strategies. Discussing your collaboration with data science teams to optimise targeting will highlight your ability to leverage data for effective decision-making.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid search management. Focus on specific achievements, such as successful B2C campaigns you've led, and quantify your results where possible.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in campaign optimisation and collaboration with marketing teams.
Showcase Your Analytical Skills: Since the role involves measuring ROAS and understanding business metrics, include examples of how you've used data to drive decisions in previous roles. Highlight any tools or models you've developed or utilised.
Demonstrate Industry Knowledge: Research the latest trends in paid search and be prepared to discuss them in your application. Mention any relevant certifications or training that showcase your commitment to staying updated in the field.
How to prepare for a job interview at 3Search
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed in the past. Highlight your successes, focusing on metrics like ROAS and conversion rates, as this will demonstrate your ability to drive growth.
✨Understand the Tools
Familiarise yourself with the full suite of paid search tools mentioned in the job description. Be ready to discuss how you've used these tools effectively in previous roles to optimise campaigns and improve performance.
✨Collaboration is Key
Emphasise your experience working with cross-functional teams, such as marketing and product. Share examples of how collaboration has led to successful outcomes, particularly in optimising landing pages and CRM flows.
✨Stay Ahead of the Competition
Discuss your approach to experimentation and staying ahead of competitors. Prepare to share any innovative strategies you've implemented in the past that have set your campaigns apart from others.
