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- Tasks: Manage and optimise paid search campaigns to drive growth and maximise efficiency.
- Company: Join a rapidly scaling marketplace brand making waves in the digital space.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 at home.
- Why this job: Be part of a dynamic team, lead innovative campaigns, and make a real impact.
- Qualifications: Strong experience in paid search with a proven track record in B2C campaigns.
- Other info: Collaborate with creative teams and data science for cutting-edge marketing strategies.
The predicted salary is between 47000 - 65000 £ per year.
I am currently working with a rapidly scaling marketplace brand to recruit a Paid Search Manager reporting to the Head of Performance Marketing.
What you'll be doing:
- Oversee campaign management and optimisation across all areas of paid search, maximising the full suite of tools (search, display, demand gen, remarketing, etc).
- Outthink the competition by leading on our experimentation plans.
- Responsible for the ROAS of your campaigns, and reporting back to stakeholders, this will include ensuring we have the right tracking in place, and also fully understanding additional channel overlap, to ensure true incrementality.
- Work with marketing and product across the funnel to ensure paid traffic is highly converted, for example, ensuring your landing pages are optimised for, and CRM flows are matched to search intent.
- Work with data science to ensure that we are continuing to build tools and models that enable us to target the right customers, and locations, and maximise efficiency.
- Collaborate and be part of creative campaigns that support and collaborate with the work of others in the marketing team.
Ideal experience:
- Strong hands-on experience in a Paid Search role in a fast-moving digital consumer business.
- A proven track record delivering successful B2C paid search campaigns that drive growth and a deep knowledge of paid search best practices.
- Highly commercial, you must be able to measure and understand the impact of your work on key business metrics such as revenue generation.
If you are interested in applying for this role, please do by clicking the link below!
Paid Search Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and tools in paid search marketing. Being knowledgeable about platforms like Google Ads and Bing Ads, as well as emerging technologies, will help you stand out during discussions with our team.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share specific metrics and outcomes that demonstrate your ability to drive growth and optimise campaigns effectively.
✨Tip Number 3
Showcase your collaborative skills by thinking of examples where you've worked with cross-functional teams. Highlighting your experience in collaborating with marketing, product, and data science teams will be crucial for this role.
✨Tip Number 4
Research our company and its marketplace thoroughly. Understanding our brand, target audience, and competitive landscape will allow you to tailor your insights and suggestions during the interview process.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid search management. Focus on specific achievements, such as successful B2C campaigns you've led, and quantify your results where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities of the Paid Search Manager role. Mention your hands-on experience and understanding of key metrics like ROAS.
Showcase Your Knowledge: Demonstrate your understanding of paid search best practices in your application. You could include examples of tools and strategies you've used to optimise campaigns and improve conversion rates.
Highlight Collaboration Skills: Since the role involves working with various teams, emphasise your ability to collaborate effectively. Share examples of past experiences where you worked with marketing, product, or data science teams to achieve common goals.
How to prepare for a job interview at 3Search
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed. Highlight the strategies you used, the results achieved, and how you maximised ROAS. This will demonstrate your hands-on experience and ability to drive growth.
✨Understand the Tools and Techniques
Familiarise yourself with the full suite of paid search tools mentioned in the job description. Be ready to talk about how you've used search, display, demand generation, and remarketing in past roles to outthink the competition.
✨Emphasise Collaboration Skills
Since the role involves working closely with marketing, product, and data science teams, be sure to share examples of how you've successfully collaborated with other departments. This shows that you can work well in a team environment.
✨Prepare for Data-Driven Discussions
Brush up on key business metrics related to paid search, such as revenue generation and conversion rates. Be ready to discuss how you measure the impact of your campaigns and ensure tracking is in place for accurate reporting.
