Marketing Assistant- Salary Sacrifice - Milton Keynes

Full Time Permanent

Salary: £29,300 - £35,000 dependant on skills and experience /Band 4

Benefits: Company Car, Generous Pension, Healthcare, 2 loan cars for friend and family, 27 days holiday + bank holidays plus much more!

Location - Milton Keynes with hybrid working

Closing Date - 2nd April 2025

Reporting into the Marketing Manager- Customer Growth & Engagement, this role supports our Salary Sacrifice programs, focusing on driving employee engagement once schemes are in place. This role will play a key part in ensuring employees understand and take advantage of their Salary Sacrifice benefits through targeted marketing communications, events, and engagement strategies.

Working closely with the Marketing Manager and our digital agency, our Marketing Assistant will review customer activity and insights to inform data-driven marketing strategies, execute engagement campaigns, and continuously optimise our approach to increase participation and retention.

What you will be responsible for:

• Employee Engagement Initiatives: Develop and execute targeted email campaigns and organize events to promote active participation in Salary Sacrifice programs.
• Content Development: Create and update customer-facing materials, such as informative documents, FAQs, and guides, to ensure employees have a clear understanding of the benefits and processes involved in the Salary Sacrifice schemes.
• Market Research: Conduct regular analyses of customer feedback, competitor offerings, and market trends to inform and refine our engagement strategies.
• Sales Support: Assist the sales team by creating marketing assets like pitch decks, fact sheets, case studies, and personas to enhance their outreach efforts.
• Digital Marketing: Support the execution of digital initiatives across all fleet website structures and content, ensuring alignment with engagement objectives.
• CRM Management: Utilize tools like Pardot and Salesforce to manage the customer lifecycle, monitor engagement metrics, and support renewals activities.
• Data Integrity: Oversee data load processes, monitor database accuracy, and conduct data integrity activities to maintain up-to-date and reliable information.
• Reporting: Develop and maintain reports and dashboards to provide insights into engagement activities and outcomes.

The ideal candidate will have demonstrable experience of:

• Advanced proficiency in Excel; intermediate skills in Word and PowerPoint.
• Experience using marketing tools and applications.
• Proven ability to present and communicate effectively.
• Ambitious and self-motivated, capable of managing multiple and changing priorities.
• Strong research and analytical skills.
• Excellent copywriting and proofreading abilities.
• Articulate with exceptional communication, negotiation, and interpersonal skills.
• Creative background with experience collaborating with external suppliers, such as designers.
• Ability to provide clear and concise creative direction.

We are passionate about employee development and offer ongoing support and training to help people achieve their career aspirations. Whether that is to become the next leader within our business or to develop your current tool kit of skills, we support many cross-functional opportunities. We want you to achieve at your best and enjoy a successful career with us!

About Volkswagen Financial Services:

Our mission is straightforward, we want to be 'The Key to Mobility'. What does that mean? To make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.

Volkswagen Financial Services is committed to being an inclusive employer and we welcome applications from everyone. Diversity and Inclusion is not just a statement for us, and we are nurturing an environment where everyone can be their 100% self. If there is anything we can do to support you being your 100% self during our recruitment process, please let us know and we will support you as best we can.

As part of our hybrid working arrangements, we are giving our colleagues the opportunity to work a minimum of one day in the Milton Keynes office however flexibility is expected, and you can work in the office more if you'd prefer. The hybrid working policy can be applied differently at departmental level as the role requires.