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- Tasks: Lead marketing strategies across 27 countries to drive $1bn+ sales growth.
- Company: Join Castrol, a global leader in automotive and industrial lubricants.
- Benefits: Enjoy hybrid working, diverse culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping innovative marketing strategies with real impact.
- Qualifications: MBA or equivalent experience with 18+ years in B2B/B2C marketing leadership.
- Other info: This role involves up to 10% travel; relocation assistance is not available.
The predicted salary is between 72000 - 108000 £ per year.
Member of European leadership team, managing a large team covering 27 countries, with accountability for delivering $1bn+ sales growth across car, motorcycle, commercial vehicle and Industrial segments. Leads the effective implementation of all marketing programmes, for the business to underpin market strategy and "Performance Unit" (PU) Business Plan delivery.
Partner with global and functional teams on innovative ideas, led insight generation, idea development and offer creation to implementation.
Key Accountabilities:- Planning: Lead the Europe PU marketing teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off PU business plan and Growth Strategy for Automotive & Industrial businesses. Ensure that marketing programmes are aligned with short term and long term business targets with due alignment of all relevant stakeholders.
- Execution: Drive the activation of marketing programs as per signed off plans in the accountable geographies. Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency. Lead the Marketing Review process, and provide inputs/outputs to the PU business plan, opportunities/vulnerability. Direct responsibility for product value price setting using IPP toolkit, complete for every new product variant as defined in ODI process, review annually for top products in the market (Annual Price Review); gather market price intelligence data in line with BP legal guidelines. Communication and promotion to both consumer and customers including thought leadership programmes to B2B customers. Champion and drive the generation of key insights through market research and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making. Channel strategy, customer segmentation and development of winning customer value propositions. Product portfolio management to deliver near and long term GM growth targets consistent with global space/brand strategies.
- People: Lead the people agenda in PU marketing function to build a world class Marketing function with solid capability and strong talent pipeline. Provide leadership, direction, coaching and development to the PU Marketing team members.
MBA or equivalent post graduate degree in business or Marketing desirable or significant professional experience.
Experience:- 18+ years experience in B2C or B2B Marketing in international FMCG companies or Marketing led companies.
- 18+ years experience in Marketing leadership roles with a track record of working in B2B and B2B2C environments within a competitive market-oriented business culture.
- Experience ranging Strategy development & deployment and experience of leading major innovations.
- Adept at working with high degree of uncertainty and ambiguity.
- Ability to overcome obstacles with multiple stakeholders.
- Experience of having worked in Global or regional roles or complex PUs in a matrix structure.
- Developing a Marketing Strategy - Expert
- Performance monitoring - Mastery
- Market Understanding/Industry & Sector Understanding: Expert
- Brand management- Expert
- Marketing Pricing management - Mastery
- Managing the OD&I process & Stage gate process - Mastery
- Project & Relationship Management - Expert
Up to 10% travel should be expected with this role.
Relocation Assistance:This role is not eligible for relocation.
Remote Type:This position is a hybrid of office/remote working.
Skills:- Advocacy
- Brand Management
- Commercial Acumen
- Customer Segmentation
- Generating customer insights
- Listening
- Offer and product knowledge
- Offer Development
- Sector, market, customer and competitor understanding
- Translating strategy into plans
Europen Marketing Director, Castrol employer: BP Energy
Contact Detail:
BP Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Europen Marketing Director, Castrol
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B and B2B2C environments. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends in marketing strategies.
✨Tip Number 2
Familiarise yourself with Castrol's current marketing initiatives and campaigns. Understanding their brand positioning and recent projects will help you demonstrate your knowledge and enthusiasm during interviews.
✨Tip Number 3
Prepare to discuss your experience in leading large teams and managing complex projects. Highlight specific examples where you've successfully driven sales growth or implemented innovative marketing strategies in a competitive market.
✨Tip Number 4
Showcase your ability to work with diverse stakeholders by preparing examples of how you've navigated challenges in previous roles. This will be crucial for demonstrating your fit for a leadership position within a matrix structure.
We think you need these skills to ace Europen Marketing Director, Castrol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B and B2C marketing, especially in international FMCG companies. Emphasise your leadership roles and any specific achievements that align with the responsibilities of the European Marketing Director position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Castrol's market strategy and how your skills can contribute to their goals. Mention your experience in developing marketing strategies and leading teams across multiple countries.
Showcase Your Leadership Skills: Provide examples of how you have successfully led marketing teams and driven significant sales growth in previous roles. Highlight your ability to manage diverse teams and navigate complex organisational structures.
Highlight Relevant Education and Experience: Clearly state your educational background, particularly if you hold an MBA or equivalent degree. Also, summarise your 18+ years of experience in marketing leadership roles, focusing on strategic development and execution in competitive markets.
How to prepare for a job interview at BP Energy
✨Showcase Your Leadership Experience
As a candidate for the European Marketing Director role, it's crucial to highlight your leadership experience. Discuss specific instances where you've successfully led large teams and driven significant sales growth, particularly in B2B or B2B2C environments.
✨Demonstrate Strategic Thinking
Prepare to discuss how you've developed and implemented marketing strategies that align with business goals. Be ready to share examples of how you've navigated complex market conditions and adapted strategies to achieve success.
✨Highlight Your Market Understanding
Given the role's focus on market insights and competitive intelligence, be prepared to talk about your understanding of the automotive and industrial sectors. Share any relevant research or insights you've gathered that could inform strategic planning.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've managed relationships with multiple stakeholders. Be ready to provide examples of how you've effectively communicated and collaborated with global and functional teams to drive marketing initiatives.
