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For Companies At a Glance
- Tasks: Lead outbound sales efforts through LinkedIn and email, booking calls with potential clients.
- Company: Attention Labs is a creative performance agency focused on driving revenue through strategic video content.
- Benefits: Earn a competitive base salary plus uncapped commission; enjoy flexibility and the chance to innovate.
- Why this job: Join a dynamic team, work closely with the founder, and shape a lead generation system from scratch.
- Qualifications: Experience in cold outreach and a knack for building systems; curiosity and initiative are key.
- Other info: This role offers growth opportunities into sales leadership and strategy as the company expands.
About Attention Labs
We’re a creative performance agency that helps agencies, coaches, and online businesses grow with strategic YouTube and video content. Our clients don’t just get videos—they get revenue-driving content systems that build authority, generate leads, and scale their business. We’ve worked with everyone from household brands to fast-moving startups. Now we’re ready to scale our reach—and we’re looking for someone to help build the sales engine with us.
The Role:
This isn’t a “plug-and-play” SDR role. We’re looking for someone entrepreneurial—someone who loves figuring things out and wants to co-create a lead generation system that actually works. You’ll be in charge of running outbound (LinkedIn + email), testing angles, booking calls—and helping us build a predictable pipeline over time. You won’t be closing deals, but you’ll be setting up high-quality calls for the founder.
Responsibilities
- Test and build outbound campaigns from scratch (LinkedIn DMs + email)
- Run daily outreach and engage leads in conversation
- Qualify leads and book calls with agency owners and coaches
- Create mini-systems and outreach SOPs we can build on later
- Track what’s working, what’s not—and iterate fast
Ideal Fit
- You’ve booked appointments through cold outreach before (email, DMs, or both)
- You think in systems—not just scripts
- You’re scrappy, curious, and not afraid to experiment
- Bonus: experience in B2B, agencies, or content space
- You’re comfortable working async and taking initiative
Compensation
$1,500 USD/month base
10% commission on every sale (uncapped)
Avg sale = $4.5k
Assuming 4 closes/month = $1.8k commission
Total earnings potential = $3.3k–$5k/month
Why This Role Is Unique
This isn’t a boiler room. It’s not a giant org with rigid scripts. You’ll work directly with the founder and co-build a system from the ground up. You’ll have freedom to test ideas and make your mark. If we grow, you grow with us—into sales leadership, strategy, or even partnerships.
Outbound Sales Lead employer: AttentionGrow
Contact Detail:
AttentionGrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Outbound Sales Lead
✨Tip Number 1
Familiarise yourself with the latest trends in outbound sales, especially on platforms like LinkedIn. Understanding what works in the current market will help you stand out during discussions and show that you're proactive.
✨Tip Number 2
Network with professionals in the B2B and content space. Engaging with industry leaders can provide insights into effective outreach strategies and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your previous experiences with cold outreach. Be ready to share specific examples of successful campaigns you've run, as this will demonstrate your ability to generate leads effectively.
✨Tip Number 4
Showcase your entrepreneurial spirit by coming up with a few innovative ideas for lead generation before your interview. This will highlight your initiative and willingness to contribute to building the sales engine.
We think you need these skills to ace Outbound Sales Lead
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Attention Labs and their unique approach to video content. Highlight your understanding of their services and how they help clients grow, as this will show your genuine interest in the role.
Tailor Your CV: Make sure your CV reflects your experience in outbound sales and lead generation. Emphasise any previous roles where you successfully booked appointments through cold outreach, and showcase your entrepreneurial spirit.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your relevant experience but also demonstrates your curiosity and willingness to experiment. Mention specific strategies you would consider implementing for outbound campaigns.
Showcase Your Systems Thinking: In your application, provide examples of how you've thought in systems rather than just following scripts. This could include any processes you've created or improved in past roles, which aligns with the company's need for someone who can build a lead generation system.
How to prepare for a job interview at AttentionGrow
✨Show Your Entrepreneurial Spirit
This role is all about creativity and initiative. Be prepared to discuss your past experiences where you've taken the lead on projects or developed new systems. Highlight your ability to think outside the box and how you've successfully navigated challenges.
✨Demonstrate Your Cold Outreach Skills
Since you'll be running outbound campaigns, it's crucial to showcase your experience in booking appointments through cold outreach. Prepare examples of successful strategies you've used in the past, whether through email or LinkedIn, and be ready to discuss what worked and what didn’t.
✨Emphasise Your Systematic Thinking
The company values candidates who think in systems rather than just following scripts. Be ready to explain how you approach building processes and frameworks for lead generation. Discuss any mini-systems you've created in previous roles that improved efficiency or results.
✨Be Ready to Experiment
This position encourages experimentation, so come prepared with ideas for potential outreach angles or campaign strategies. Show your willingness to test different approaches and iterate based on results. This will demonstrate your scrappy and curious nature, which is a perfect fit for the role.
